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Facebook Acquired Email Startup Redkix for Workplace by Facebook

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Facebook's latest acquisition was completed with an eye toward its Workplace by Facebook enterprise offering, as email startup Redkix was scooped up by the social network. Redkix combined email, messaging and calendar features in a single application, but that app will be shuttered following its acquisition by Facebook. Facebook said Redkix employees including co-founders and...

Facebook Will No Longer Allow Exclusion of Certain Groups Via Its Ad Targeting Tools

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Facebook signed a legally binding agreement earlier this week with the office of Washington Attorney General Bob Ferguson in which it agreed to ensure that third-party advertisers cannot exclude ethnic and religious minorities, immigrants, LGBTQ individuals and other protected groups from seeing their ads, and to implement those policy changes within 90 days. However, not...

Domino’s Is Bringing Its Pizzas Into Augmented Reality With a National Snapchat Campaign

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Domino's is turning its pizza boxes--and the pizzas that go inside them--into an augmented reality campaign. This weekend, the pizza chain will begin running a national ad campaign that lets Snapchat users play with the platform's new "shoppable AR" lens. The feature, which will be available on Saturday, lets users tap a button within Snapchat...

Twitter Is Taking the Pitch for the 2018 MLS All-Star Game, MLS Homegrown Game

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Twitter is lacing up its cleats for the 2018 Major League Soccer All-Star Game Presented by Target, which will take place at Mercedes-Benz Stadium in Atlanta Aug. 1. Hashtag-triggered emoji were created for both the All-Star Game and the MLS Homegrown Game, a showcase of young talent from the league's youth development system, in which...

CBS Ad Sales Chief ‘Fully’ Supports Les Moonves After Sexual Harassment Allegations

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Hours after the New Yorker published its explosive story in which six women accused CBS Corp. chairman and CEO Leslie Moonves of sexual harassment and intimidation, one of CBS' top female execs said that she was "fully" in her boss' corner. Jo Ann Ross, the company's ad sales chief and a 25-year CBS sales veteran,...

Amazon Studios New Chief Says Prime Video’s User Interface is About to Get a Big Upgrade

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After five months as the new head of Amazon Studios, Jennifer Salke unveiled her strategy for the streaming service--and promised that Prime Video's often-frustrating user interface is about to get a major upgrade. Unlike competitors like Netflix, which are trying to pump out as much content as possible, "you won't see some giant volume play,"...

Matthew Weiner’s Mad Men Followup For Amazon Gets a Teaser and Premiere Date

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Amazon capped its appearance at the Television Critics Association's summer press tour in Los Angeles by releasing the first teaser and announcing a premiere date for The Romanoffs, which is Matthew Weiner's first TV series since Mad Men ended in 2015. The teaser, which lists part of the impressive cast from Weiner's new show but...

Netflix Thrives By Programming to ‘Taste Communities,’ Not Demographics

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As Netflix continues to take over the TV industry--it now has 130 million subscribers in 190 countries, and will spend as much as $8 billion on original programing--the company says it has thrived by programming not to demographics but what it calls "taste communities." "We found that demographics are not a good indicator of what...

Following Its Rebrand, Joann Is No Longer Your Mom’s Fabric Store

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Allow us to introduce you to Joann--yes, just Joann. The craft and fabrics store, an omnipresent retailer in suburbs across the country is undergoing a major revamp, including a name change: Jo-Ann Fabrics is now simply Joann, sans dash and the word "Fabrics." But the makeover isn't just in name only. It will also include...

A Young Girl’s Dreams Have Only One Limitation in This Touching Spot for Pearle Vision

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To achieve your ambitions, you need the right tools. And Pearle Vision's new, heartwarming spot is a reminder of that. The ad, called "Olivia," follows a young girl with big dreams: She practices archery, she's interested in space, she's curious about history, and she's an aspiring tennis player. However, vision challenges keep getting in the...

3 Lessons From Top Producers on How to Tap Into Real-Time Content

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Live social content and streaming media have completely changed the way we stay connected and entertained and how we interact with live TV broadcasts and events in the moment. Highlights of 2018 FIFA World Cup Russia went viral across Facebook, Instagram, Snapchat, Twitter and YouTube, including millions of fans who took to social following Cristiano...

Fred Rogers Is Returning to PBS, Which Will Air This Summer’s Hit Documentary About His Life

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One of PBS' most famous and influential personalities of all-time, Fred Rogers, will be returning to the public broadcast network in 2019. PBS has secured rights to Won't You Be My Neighbor?, this summer's hit documentary about the late Rogers and his iconic children's show, Mister Rogers' Neighborhood. It will air the doc on Independent...

Colors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can Leverage This in Strategies

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How you use color in your business can amplify or ruin your brand strategy. That's because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research's study, 92.6 percent of people surveyed said that color was the most important factor when purchasing products. In fact, people's subconscious judgment about products is...

Deadpool Deadpan Reigns as Ryan Reynolds Snarks It Up for Toon Blast

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Ryan Reynolds is known as an enthusiastic, creative brand collaborator. The star famously dove into Deadpool's marketing from the beginning, and his unique personality helped make the campaigns a runaway success. His playful snark is magical, and a new campaign for mobile game Toon Blast, created with TBWA\Chiat\Day Los Angeles and MJZ director Tom Kuntz,...

CBS Board Meets, Takes No Action Against Embattled CEO Leslie Moonves

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CBS Corp. chairman and CEO Leslie Moonves lives to fight another day. The CBS board held a previously scheduled board meeting today ahead of Thursday's quarterly earnings announcement. It said it took no further action about Moonves, who was accused by six women of sexual harassment and intimidation in Friday's New Yorker story. The "Board...

QDOBA Hands Planning and Buying Duties to Marc USA’s Cogniscient Media

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QDOBA Mexican Eats has chosen Marc USA's Cogniscient Media as its agency of record to handle all offline and digital media planning and buying duties following a review led by Select Resources. Cogniscient will work alongside QDOBA's lead creative agency, Mistress, which was selected following a separate review last year. Cogniscient's Boston office will handle...

Under Armour’s Top Marketing Executive Is Headed to Nike, Sources Say

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The woman who spent the past eight-plus months overseeing Under Armour's global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter. Earlier today, Adweek broke the news that svp, global head of brand management Adrienne Lofton had resigned after approximately nine years and two stints with the apparel...

Twitter Promoted Four Content Executives, Established a Content Creation Department

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Twitter filled two key content partnership positions by promoting from within. The social network confirmed that T.J. Adeshola, who has been managing partnerships with major sports leagues in the U.S., will now lead all U.S. sports partnerships. And general manager of news for live video Nick Sallon will now lead all U.S. news partnerships. When...

4 Ways Your Business Can Relate to the Growing Gen Z Audience

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Generation Z has built a reputation as hard-to-reach consumers, and that's problematic for marketers attempting to target the largest generation, accounting for 26 percent of all people in the U.S. It's not that Gen Z are somewhere far out in obscurity--social and smartphones are all they have ever known. They don't "go online"--they just are...

Adults Spend Almost Half Their Day Connected to Linear or Digital Media

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The average U.S. adult now spends more than 11 hours each day--almost half the entire day--listening to, watching, reading or interacting with some form of linear or digital media. That's according to the Q1 2018 Nielsen Total Audience Report, which was released today. Adults now spend 11:06 (in hours:minutes) per day connected to linear or...
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