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Moving Fast, This Stunt Made a Big Orange Splash on New York’s ‘Sixt Avenue’

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If your company wants to pull off a high-profile guerrilla marketing stunt in the middle of rush hour traffic in New York, it's important to consider all the angles. For Sixt, a fast-growing challenger brand in the rental car business with a history of cheeky advertising, that included a must-have, wide-lens beauty shot of luxury...

This Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH

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It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB InBev's low cost, American light lager brand Natural Light is doing its part to help reduce that stress--an, ahem,...

What Brands Can Learn From the NFL’s Missteps With Its Anthem Policy

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With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem protests, mandating fines for teams whose players kneel on the field. Only two months later, the league put a freeze on the policy. The...

HP and American Express Created Digital Edens and Cabana Getaways at NY’s Panorama Music Festival

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Music festival Panorama had a bleak start to its three-day event--held each year on Randall's Island in New York since its inception in 2016--thanks to some severe thunderstorms in the area. Those storms eventually led to an evacuation of the festival early Friday evening and cancellations from artists like Lil Wayne (who was set to...

Intel Is Sending Drones to Help Repair Sections of the Great Wall of China

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Technology can have a role in preserving and restoring some of the world's most precious historical landmarks, and Intel is proving it with a new drone and AI-based initiative to repair sections of the Great Wall of China that have thus far remained largely inaccessible. The Wall's Jiankou section was built over 600 years ago,...

Facebook Removes Dozens of Accounts Seeking to Interfere With Midterm Elections

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Facebook has identified and removed more than two dozen accounts involved in "inauthentic behavior," or what can be described as part of a coordinated misinformation campaign, the company said on Tuesday. According to Facebook, the first of the 32 accounts--eight Facebook pages, 17 Facebook profiles and seven Instagram accounts--was found two weeks ago, with origins...

Unmetric: MLB Playoff Contenders Take the Lead in July on Facebook, Twitter, Instagram

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Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according to social marketing firm Unmetric. The scuffling Washington Nationals led Facebook in growth, while the Houston Astros topped Twitter and the surprising Philadelphia...

This Campaign Shows How Your Plastic Straws Suck the Life Out of Ocean Animals

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The race to ban plastic straws is on in earnest and is an initiative with wings, with brands and municipalities jumping on board. Starbucks announced earlier this month its plan to phase out single-use plastic straws by 2020, replacing them with a lid where straws are unnecessary. In September, Burger King U.K. will use biodegradable...

GIF Stickers: Best Practices to Capitalize on the Latest Marketing Trend

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One of the largest and fastest-growing tools in social media marketing today is the use of GIFs. Recently, 69 percent of consumers reported that they frequently use GIFs in personal communications. GIF (graphic interchange format) images have been around for decades, but they have taken off in the past five years among younger generations that...

Celeste Barber Tries—and Fails—to Recreate a Royal Caribbean Cruise at Home

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If you don't already know of Celeste Barber, you might be surprised to learn one of the most popular Instagram accounts belongs to just a regular mom from Australia who frequently contorts herself into awkward positions wearing only her--decidedly unsexy--underwear. Barber, who simulates high-end fashion shoots with a satirical flair for her millions of followers,...

ComScore Preps an ‘Obvious,’ Unduplicated Tool for Multiplatform Measurement

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In partnership with a handful of media brands, comScore will offer unduplicated campaign measurement across linear TV, network over-the-top content and Hulu on devices. The service, dubbed Campaign Ratings, will launch in September in beta with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner and Viacom. "Providing unduplicated measurement is something...

Techmeme Starts Automatically Placing Ads Next to Story Links Based on Their Context

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Techmeme, the influential aggregation website for tech news, has begun placing banner ads on its website that correspond to links about specific companies or topics. Today, the company rolled out a new ad unit it's calling "contextual ads," which automatically show up via prepaid ad buys based on keywords. One of the first brands to...

WhatsApp Is Getting Down to Business With Its New API

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WhatsApp introduced an application-programming interface that allows businesses to manage conversations with users and gives users an easy way to start conversations with businesses. The Facebook-owned messaging app also revealed that it has been testing Facebook ads that enable users to click to WhatsApp. The process of getting businesses to engage people via WhatsApp, and...

Facebook and the National Urban League Will Team Up to Offer Digital Training in 13 Cities

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The National Urban League is doing its part to help Facebook achieve its goal of training 1 million people and small businesses in digital skills by 2020. Facebook chief operating officer Sheryl Sandberg and National Urban League president Marc Morial announced at the National Urban League's Annual Conference in Columbus, Ohio, that the two organizations...

After Reportedly Losing $120 Million Last Year, Condé Nast Will Sell 3 of Its Titles

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Cond? Nast looks to sell three of its titles--Brides, Golf Digest and W--partly due to a recommendation from Boston Consulting Group, The New York Times reported. The rumored sale comes after Cond? Nast reportedly lost about $120 million last year. Cond? Nast CEO Robert A. Sauerberg Jr. intends to talk with senior staffers next week,...

CBS Board Hires 2 Firms to Investigate Les Moonves Sexual Harassment Allegations

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The CBS board has hired two separate law firms to investigate the sexual harassment allegations against CBS Corp. chairman and CEO Leslie Moonves in last Friday's New Yorker story. Meanwhile, Moonves is still scheduled to participate in his company's quarterly earnings call this afternoon. In a statement on Wednesday night, the board said it had...

Will Social Media and Ecommerce Ever Really Get Together?

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From the outset, social media platforms have offered an invaluable resource for marketers to drive sales online and in-store by reaching the right audiences through targeted advertising. In fact, recent studies suggest that as many as 87 percent of ecommerce shoppers believe social media plays a vital role in helping them make shopping decisions. However,...

Neymar’s Mea Culpa Could Be One of the Most Infuriating ‘Apology’ Ads Ever

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There is no question that Neymar is one of soccer's best players today. The gifted striker is magnificent to watch and plays the game with verve, joy and panache reserved for a small handful of those in the game. However, the Brazilian star faces criticism for how he plays and acts on the field. This...

This Wonderfully Bonkers Xbox Game Pass Ad Is Memetastic

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The new ad for Xbox Game Pass is a lot like the movie Inception, made specifically for people who spend tons of their waking hours playing Zombie Army Trilogy. "It's a meme within a meme within a meme," said Geordie Larratt-Smith, account director at the brand's agency, Ayzenberg Group. It's also kind of unhinged, in...

Behold Walmart Canada’s Outstanding 3-Minute Ode to Parenting Chaos

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Parenting can be the equivalent of four seasons in one day. The peace and tranquility of a summer breeze are broken seemingly out of nowhere by the discomfort of sideways winter sleet and ice, then back to the sweet mist of spring, only to go back to a blizzard. That's the rollercoaster of emotion in...
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