Omnicom Group's digital and customer relationship management specialist Omnicom Precision Marketing Group has acquired a majority stake in mar-tech and ecommerce management and technology consultancy Credera. "Credera has become a trusted business advisor to change leaders across an impressive roster of B2B and consumer companies," OPMG CEO Luke Taylor said in a statement. Headquartered in...
Omnicom Acquires Management and Technology Consultancy Credera
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H&M’s New Brand Tapped Into the Power of Influencers and Instagram Polls to Create 2 New Products
For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of and will voice any dissatisfaction with the influencer if they post something off-brand. The relational dynamic between influencers and followers is something companies are starting to tap into, like /Nyden, an...
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Even With Wrestling and More Football, Scripted Shows Will Still Be a Big Part of ‘New Fox’
Fox chiefs Dana Walden and Gary Newman still aren't talking about their own futures after the Disney-Fox deal closes, but the Fox Television Group chairmen and CEOs are sharing more details about what their network will look like post-merger. Last Friday, Disney and Fox shareholders voted to approve the merger, clearing one of the biggest...
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Instagram Stories Celebrates Its 2nd Birthday
Instagram Stories made their debut exactly two years ago today, and 400 million people now use them each day. The Facebook-owned photo- and video-sharing network said one-third of the most-viewed Instagram Stories come from the 25 million-plus businesses that are using the feature, with a spokesperson adding, "This evolution was not an accident: From day...
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Turner Finishes Its First Upfront Under AT&T With Double-Digit CPM Gains
Turner, which was one of the last media companies still involved in upfront talks, has finished its business. The company wrapped up its negotiations with double-digit CPM (cost per thousand viewers reached) gains and secured volume increases in the mid-single digits, according to a person familiar with negotiations. Donna Speciale, Turner Ad Sales president, finished...
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Amazon Prime Video Is Coming to Comcast’s Xfinity X1
In a ploy to keep subscribers happy, traditional cable companies are continuing to partner with large streaming companies. In keeping with that, Comcast announced today that it agreed to launch Amazon Prime Video on Xfinity X1. "Amazon Prime Video's growing list of originals, movies, shows, documentaries and kids' programming will be an excellent complement to...
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Sonos Aspires to a Booming Future With Its IPO
To commemorate its IPO today, speaker company Sonos recreated the Nasdaq bell that opens each trading day. By the time the closing bell rang, Sonos closed up more than 32 percent. The long-anticipated IPO comes as Sonos upgrades its speaker lineup to compete with the likes of Google, Amazon and Apple. Sonos hopes its legacy...
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Getty Images Is Using Artificial Intelligence to Help Newsrooms Choose Better Photos
Getty Images is embracing artificial intelligence, starting with a way to help publishers pick photos. Today, the photo agency debuted a tool that uses AI to analyze a story and suggest photos that might go along with it depending on the text and content. The tool, called Panels, uses natural language processing--a term for how...
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Les Moonves Is Front and Center on CBS’ Earnings Call, but Doesn’t Address Allegations
Almost a week after The New Yorker published its explosive story in which six women accused him of sexual harassment and intimidation, CBS Corp. CEO and chairman Leslie Moonves was front and center this afternoon on the company's quarterly earnings call. However, he did not discuss or allude to the story by Ronan Farrow, even...
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MDC Partners Cites ‘Poor’ First-Half Results and Promises to Reduce Costs on Earnings Call
Ad agency network MDC Partners called its financial performance for the first half of 2018 "poor" in an earnings call today but sounded more optimistic about the last six months of the fiscal year. Executives focused on several recent moves to reduce costs and improve efficiency, along with major hires including, most prominently, that of...
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Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV
Television isn't dying, but it is changing. Commercials today are not standalone ads: They're integrated parts of multichannel strategies. Intuit, for example, masterfully used video in a recent campaign on multiple platforms to increase its brand awareness. The centerpiece--an animated story about a robot--aired during the Super Bowl, on social media platforms and on the...
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It’s Time for Advertising to Stop Perpetuating Negative Stereotypes About Aging
It's a truth universally acknowledged that a brand in possession of a good marketing strategy must be in want of a customer under the age of 35. So obsessed are we with millennials and Gen Z today that there are now agencies whose sole purpose is to help companies understand how to market to them....
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This PSA Tackles the ‘Mate Code’ That Keeps Guys From Stopping Their Drunk Friends From Driving
In a somewhat similar fashion to Palau, New Zealand takes its protection of the environment. As one enters the country, signs are prominently displayed articulating the strict laws designed to keep the island nation beautiful. Additionally, this ethos is ingrained in the country's culture and people. Kiwi attitudes for drunken driving is similarly intense. Like...
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FX Opens Up Its Ad-Free FX+ Offering to All Current Subscribers
It's been one year since FX launched FX+, in which subscribers can receive commercial-free access to all of FX and FXX's current original series, as well as many library titles, for an additional $6 a month. But only Xfinity and some Cox Contour subscribers had been able to sign on for the offering--until now. FX...
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Getting Laid Off From Ogilvy Was the Hardest, Best Thing That Happened to My Career
Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean "celebrated," as, honestly, it was the best thing that could have happened to me. Over the last few years, the advertising industry has seen huge waves of redundancies--better known as layoffs in the States--hitting agencies...
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Burger Sales Quadrupled After IHOP Became IHOB
Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At the time, you may have been one of the many skeptical souls wondering whether the stunt actually helped the International House of Pancakes dive into the burger business. Well, the...
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Coppola Winery Is Using Music Festivals to Educate Consumers About Its Canned Wines
In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking wine. For the Coppola Winery, the trick isn't to suddenly start making canned wine--the winery has been doing so since the early 2000s--but to educate consumers...
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Peak TV Is Still ‘a Ways’ From Peaking, FX’s John Landgraf Says
Three years after FX Networks CEO John Landgraf coined the term "peak TV" to describe the overwhelming amount of content available on broadcast, cable and streaming platforms, the exec said the deluge of scripted series will continue from some time. Landgraf initially predicted that peak TV would have peaked by 2015 or 2016, but that...
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Watch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone
Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company, Movistar. What sets this campaign apart from other cyberbullying ads is how it's told: in two parallel timelines where the viewer can select which version to...
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Joanna Coles Is Leaving Hearst Magazines
Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the company next week. Her departure comes on the heels of Troy Young's appointment to Hearst Magazine's president. Young, who led the company's digital...
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