United Entertainment Group (UEG), part of DJE Holdings Network, opened its first Asia office in Tokyo today. The self-described entertainment, sports and lifestyle agency said the new hub will play a pivotal role in its expansion into the Japanese market, and as it prepares for the 2019 Rugby World Cup and 2020 Summer Olympics in...
United Entertainment Group Opens Tokyo Office, Begins Preparing for 2020 Olympics
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As Homeland Ends Next Season, Showtime Wants to Keep Shameless Going for Years
Showtime isn't a network that likes to say goodbye--to its shows or its subscribers--which it why it tries to keep its biggest hits continuing for as long as they can. "When you're talking about some of the best shows on television, shows that are growing in popularity over time, whose audiences are eagerly awaiting the...
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Nielsen Aims to Make Local Media Buying More Precise With Its New Tool
Nielsen today announced a new tool that goes beyond basic demographics to measure local TV and radio audiences more precisely. The Local Nielsen Media Impact will pull insights from Nielsen Scarborough and measure cross-media reach, frequency and duplication. "We're reacting to feedback from our client base that there is an underlying need to understand audience...
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2 Marketing Execs Share Their Best Advice for New Grads
With years spent in the working world comes a whole lot of wisdom--knowledge that, in many cases, people wish they could go back and relay to their younger selves. Though that might not be possible, today's successful executives can do the next best thing: share their advice to those who are just embarking on their...
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Can a Master Cicerone Convince American Drinkers to Buy AB InBev’s Craft Brews?
"Ah, good ol' trustworthy beer," a well-known cultural figure once said. "My love for you will never die." It wasn't a pro athlete, politician or rock star who uttered those approbative words--it was Homer Simpson. But you're probably not surprised. As we all know, beer is the American workingman's drink, the libation of choice for...
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How to Land a Job at an Ad-Tech Firm
Every year, thousands of recent college graduates go to creative and elaborate lengths to get a foot in the door at agencies and tech companies, hoping to work for big, consumer-facing brands. But the ad-tech firms operating the technology that fuels digital advertising itself also must compete to win over college students. Their pitch is...
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ABC’s New This Is Us-Like Drama Is Actually Inspired by The Big Chill
It usually takes two years after a broadcast series becomes a big hit for similar-themed shows to begin popping up on rival networks. And right on schedule, one of ABC's new fall dramas, A Million Little Things, seems to have a lot in common with NBC's breakout hit from 2016, This Is Us. Both shows...
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Bob Iger’s 5 Biggest Revelations About Disney’s Upcoming Streaming Service
Several new direct-to-consumer offerings are in the works from major media companies, including one from Discovery, but none seems able to as big a threat to Netflix as the OTT service that Disney is preparing to launch late next year. During Monday's earnings call, Walt Disney Company chairman and CEO Robert Iger shared new information...
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Here’s Why It Makes Sense for Condé Nast to Sell Brides, W and Golf Digest
After Cond? Nast reportedly lost more than $100 million last year, it's no surprise the publisher is doubling down on its core brands and dropping three more specialized, niche publications, media buyers say. With a roster of recognizable names including The New Yorker, Vogue and Vanity Fair, titles like Brides, Golf Digest and W seem...
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‘Dad, Do We Have a Gun?’ PSA Shows the Hardest Questions Often Come Too Late
An alarming new public safety campaign is highlighting the need for better gun safety measures in countless homes around the country. The 2-minute ad opens innocently enough, if with ominous undertones. An old cartoon plays on the TV. A child lies on the living room floor, perfectly still. His dad tickles him, and he comes...
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Video: How MTV Changed Advertising Forever
When MTV launched in the 1980s, it was perfectly poised to revolutionize the music industry. However, its impact would extend far beyond just that. MTV offered brands unprecedented access to a desirable and profitable segment of consumers: those who influence and are heavily influenced by popular culture. In the early 2000s, when MTV controversially throttled...
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Multiplayer AR Games Have Come to Facebook Messenger Video Chat
Why just video chat in Facebook Messenger, when you can video chat on Facebook Messenger while playing augmented reality games with up to six people? Messenger product manager Nora Micheva announced in a Newsroom post that starting Wednesday, Messenger users can challenge their friends to one of two games: Don't Smile, in which players have...
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Mars Consolidates $1.4 Billion Global Media Business With WPP’s GroupM
CPG conglomerate Mars has concluded a large-scale review launched earlier this year by consolidating all of its media planning and buying duties with WPP's GroupM network, multiple sources close to the matter confirmed this morning. MediaCom will retain the business and serve as global media agency of record, according to the same sources. The McLean,...
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Brooklyn Nine-Nine Will Be ‘the Same, and Better’ After Moving From Fox to NBC
Dozens of shows were canceled this spring as the broadcast networks set their schedules for next season. And while several of them looked for new homes, Brooklyn Nine-Nine was one of the only shows to actually find one--NBC rescued the comedy just one day later. "I don't know if it was a slow news day,...
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Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration
Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president, content operations and editorial director and was...
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Here’s the Toys R Us Rebranding That Never Saw the Light of Day
Bankruptcy isn't usually the beginning of an agency's relationship with a brand. But opportunity can come in unexpected forms, and creative consultancy Lippincott decided to toss the dice and try rebranding a beloved retailer teetering on the verge of extinction. When Toys R Us declared bankruptcy in September 2017, Lippincott's leadership team felt the same...
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Royal Caribbean Now Sets Your Vacation Photos to Music Using AI
Everyone loves posting a good vacation photo to Instagram--but what if each one could have its own unique soundtrack, too? Royal Caribbean is experimenting with that possibility, on Tuesday launching an online tool that turns user images into kaleidoscopic mini-videos, complete with original music inspired by the visuals -- and assembled by artificial intelligence (AI)....
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Magic Leap Is Finally Ready to Release Its Long-Awaited Augmented Reality Headset
Magic Leap--the well-funded, well-hyped and yet mysterious augmented reality company--is finally ready to release its first AR headset. Today, the company announced it's begun shipping the Magic Leap One Creator Edition. The model, which will be available to developers in "limited quantities," marks the broadest--albeit still small--distribution of the technology, which has been the subject...
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Walmart Is Reportedly Creating an Everlane Rival Brand Targeting Gen Z
Walmart's ecommerce strategy appears to be shifting from acquiring brands that appeal to millennials to creating an in-house brand targeting Gen Z. According to a Business of Fashion report, Walmart is developing its own in-house basics online-only brand that emulates Everlane, but at a lower price point. Andy Dunn, the founder and CEO of Bonobos--which...
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Want Better Results From Your Social and Search Teams? Make Them Work Together
Take a look at your company's digital marketing team. You likely have people dedicated to paid search and people dedicated to paid social. While both can assist with upper-funnel approaches such as creating awareness and driving consideration, they can also both drive conversion. However, it's rare to find these two teams working together, even though...
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