The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional advertising channels eroding, the time is ripe for new approaches to native content programs. Most existing programs are tailored to big brands, but they can be...
4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising
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Facebook Expanded Its Level Up Program and Revealed Its Gamescom Plans
Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in the U.S., U.K., Philippines, Malaysia and Thailand. However, in a Facebook Gaming blog post, Bob Slinn, head of games partnerships for Europe, the...
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Pre-Roll Ads as Talent Contest? The Longer You Don’t Skip, the More Votes These Musicians Get
Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost and a chance to perform live on a major stage. From now to Sept. 30, YouTube pre-roll ads viewed before any 5...
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Everyone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home
On the continuum of maternal guilt trips, Delta Air Lines may have carved out some new, good-natured ground with a stunt that encourages Seattle residents to fly home to see their mothers. Created by Wieden + Kennedy New York, "Seattle to Mom" is clean fun and the crown jewels of the campaign are in-person stunts...
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The Top 20,000 Facebook Pages Posted More Content During the Second Quarter of 2018
Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook during the second quarter of 2018, and here's what they found: The pages they studied posted more content in the second quarter of 2018 compared with the first quarter...
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Chuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top Toyota Spot
Chuck Norris is no stranger to advertising, but it's rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad appearance, for UnitedHealthcare, happily leaned into both.) This time around, Norris is selling the Toyota Tacoma, billed in the spot as...
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Barbarian’s New Receptionist Is an Echo Show Named ‘Barb’
Digital agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating New York State labor law, because Barb is an Alexa-based tool connected to the messaging system Slack within an Echo Show, Amazon's smart speaker with display screen. Barb, who has...
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Amazon Is Losing Its Smart Speaker Dominance, According to New Report
Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon's Echo products for the second straight quarter as the search giant grows its smart home business overseas. Chinese tech behemoths Alibaba and Xiaomi also clocked strong growth, whittling Amazon's market...
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A Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully Quirky Ads for Sparkling Ice
Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at times deliciously airy and fun (see: current KFC work from Wieden + Kennedy). For people who live...
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Google, Ogilvy and the Unstereotype Alliance Create ‘Lioness’ App to Unite Ad Women Worldwide
Ogilvy, Google and the UN Women's Unstereotype Alliance have joined forces to show how technology can be used to unite advertising's female professionals worldwide, with the hopes that it will then empower them in their careers and drive change across the industry. The WPP creative agency and tech behemoth partnered to create the aptly named...
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Here’s What Consumers Hate Most About Your Emails
Half of U.S. consumers in a recent survey said their preferred channel for contact from brands is email--but there's a lot they don't like about it. Adobe's 2018 Consumer Email Survey found that email is the most popular channel by far--followed by direct mail (20 percent); brand app, social media and text message (7 percent...
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Condé Nast Gives Unduplicated Look at Readers Across Print, Social and Digital
Cond? Nast worked with MRI and comScore to produce an unduplicated measurement of its readership among print, digital and social. The measurement offers a more transparent look at the audience for each of the company's brands, said Donna Sabino, vp, ad sales and custom research, Cond? Nast. "Now we're able to go back to our...
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YouTube: Here’s How to Remove a Video From Your Watch History
If you accidentally click on a YouTube video you weren't really interested in, there's a chance YouTube may start recommending similar content for you to watch. However, you also have the option to remove individual videos from your watch history to alter your recommendations. YouTube said removing a video from your watch history "may reduce...
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R/GA Names New Managing Director in New York
R/GA has a new managing director in the agency network's largest office. R/GA promoted Robin Forbes to managing director in New York, tasking him with partnering with the agency's senior leadership team to manage and grow the New York office, fostering its culture, facilitating collaboration across office talent and furthering relationships with new and existing...
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4 Actions You Can Take to Stop Google From Tracking You
Google probably knows more about you than you think. Sure, Facebook knows a lot about you, too--your facial features, what concerts you've gone to, what you've eaten for breakfast every Saturday for the past five years. But Facebook has a fraction of the information that Google does, according to former Google data scientist Seth Stephens-Davidowitz....
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It’s the End of Influencer Marketing as We Know It (And I Feel Fine)
There has been a misconception that influencer marketing is a type of company. Influencer marketing is really a tactic for distribution, and those so-called influencer marketing companies that you've heard about are really just talent representation companies or agencies. This model is antiquated, and the companies that identify themselves as influencer marketing companies are headed...
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Sizmek and AudienceX Pair Up as Ad-Tech Players Eye the Untapped Middle
Under pressure from the giants of the digital media sector, Sizmek has inked a deal with AudienceX to prize ad spend from midsize marketers in North America, a market segment they believe will increasingly turn to ad tech in the years ahead. Facebook and Google, aka "the duopoly," will collectively account for more than half...
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Video: On BuzzFeed’s ‘Solid Bounce-Back Year’ and Its Plans for the Future
Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three years it's been live...
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Season 2 of Netflix’s True Crime Spoof American Vandal Will Focus On … Mass Pooping
The first season of Netflix's true crime documentary spoof American Vandal left audiences wondering, "Who drew the dicks?" Now Netflix has unveiled the slogan for Season 2 of the series, which will air next month: "Who is the Turd Burglar?" Today Netflix released the first trailer for Season 2 of its Peabody-winning and Emmy-nominated American...
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Land O’Lakes Spotlights Female Farmers in Its Feminist Reimagining of ‘Old MacDonald Had a Farm’
Old MacDonald may have had a farm with a dog, cows and some chickens, but he also had something far more important to keeping said farm running--a daughter. At least according to Land O'Lakes' "She-I-O," a reimagined (albeit slightly hokey) version of the classic children's nursery rhyme sung by country artist Maggie Rose. The aim...
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