Streetwear Designer Benny Gold Closes His Store and Heads to Goodby,...
Over the past 15 years, Benny Gold became one of the premier streetwear designers in San Francisco by parlaying his fame as a skateboarder into his own eponymous brand of shirts, hats and outerwear....
View ArticleThis London Agency Gave People a Lift by Redesigning Their Elevators
An elevator isn't the first place one thinks of for a chance to have some interesting interaction. Most of the time, the ride up and down is an exercise in people gazing forward quietly, or sneaking...
View Article5G Isn’t a Reality Yet, but It’s Looking Promising
Just because everyone's thinking about 5G doesn't mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you'd attended CES where...
View ArticleChevron to Review Its Global Media Business After 16 Years With WPP
Energy giant Chevron, a longtime staple of WPP's client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week. "Chevron's global media...
View ArticleThere Was No War on Christmas on Facebook and Instagram in December
People on Facebook and Instagram were caught up in the holiday spirit in December, as Christmas and New Year's Eve absolutely dominated conversation on both networks for the month, according to the...
View ArticleHow 3 Legacy Brands Are Using Tech to Personalize Beauty
While products you'll soon see in retailers like Best Buy made up the bulk of this year's CES activations, brands that you more often find in the aisles of CVS and Walgreens also took part. Neutrogena,...
View ArticleLuke Wilson Gets Uncomfortably Close in Colgate’s Super Bowl Ad
Get ready to up close and personal with Luke Wilson's smile--and his mouth--in Colgate's ad for the Super Bowl LIII. The 30-second spot which will air during the second commercial break of the third...
View Article3 Retro Design Themes That Are Suddenly Resurgent in Modern Culture
Whether it's from a desire to escape the anxieties of modern life or simply an artistic form of nostalgia, the visual techniques of the recent past are now helping define the look of the present. In...
View ArticleGoogle Is Expected to Get Hit With a Third Antitrust Penalty
The European Union is expected to soon announce another antitrust fine against Google--this time related to its AdSense advertising platform, according to a report from Bloomberg. Commissioner...
View ArticleMcCann Ends 4-Year Battle Over U.S. Army Contract
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government,...
View ArticleFacebook Is Testing LOL, a Video Feed of Memes, to Try to Win Back Teens
Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, "We are...
View ArticleOK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of...
View ArticleMichael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue
Though actor Michael C. Hall is best known for TV roles like serial killer Dexter and the closeted funeral director David Fisher on Six Feet Under, his career actually began in the theater--notably, in...
View Article4 Ways to Keep Customer Data Secure on Social Media
Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand...
View ArticleHow Brands Can Navigate Successfully Through a Rebrand
What do WW, Dunkin' and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you'll know right away....
View ArticleFacebook Is Extending Its Test of a Petition Feature for Local Issues in News...
Facebook has been testing Community Action, a feature that enables people to share petitions about local issues on News Feed, in select U.S. markets over the past several weeks, and that test group is...
View ArticleQ&A: The Founder of Bombas on Why Brands Shouldn’t Think Too Hard About...
Does the world need a company that peddles $12 socks? That wasn't the question that Bombas founder Randy Goldberg initially asked himself. It was, rather: "How can we solve a societal problem?" Socks...
View ArticleThe Data Behind Gillette’s Ad Shows It Had the Biggest Impact With Women
Gillette recently launched an advertisement "The Best Men Can Be" on Twitter that plays on their tagline and offers a perspective on modern day masculinity. The ad has generated strong reactions on...
View ArticlePinterest Is Helping Brands Set Their Playbooks for Super Bowl LIII
The matchup has been set for Super Bowl LIII, and Pinterest shared some tips for brands on its platform looking to get in on the action when the Los Angeles Rams clash with the New England Patriots at...
View ArticleThis KFC Gravy Candle Will Give Your Home the Rich, Meaty Aromatherapy It...
For just a moment, imagine yourself finally crossing the threshold of your home after a particularly trying day. You settle into your softest pajamas, turn on some soothing music, and light your...
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