Inside the Cobra Kai Viral Stunt That Created a Bully’s Worst Nightmare
Thinkmodo's newest viral stunt, this time for YouTube Red's Cobra Kai, is certainly kicking butt, with more than 11 million views on Facebook and a trending spot on YouTube. But making it happen was no...
View ArticleFacebook Is Helping Website Owners Sniff Out Phishing Scams
Facebook is giving legitimate website owners a way to fish out phishing scams. The social network announced at its F8 annual developer conference in San Jose, Calif., Wednesday that it is extending the...
View ArticleLinkedIn Is 15 Years Old Today
LinkedIn is celebrating its 15th birthday Thursday, and it shared data on how industries and job titles have evolved since its debut. Co-founder and vice president of product strategy Allen Blue said...
View ArticleRadisson Hotel Group Names Accenture Interactive Its Global Experience Agency
Accenture Interactive, the consulting behemoth that is increasingly infringing on traditional ad shops' domains, has been chosen as Radisson Hotel Group's global experience agency of record. The...
View Article59% Of All Homes Now Have a Streaming Enabled Screen
Americans are consuming more streaming content on more devices, Nielsen reveals in its latest Local Watch Report. As of November 2017, 65.3 million U.S. homes had an internet enabled device capable of...
View ArticleFacebook Revealed New Cities and Dates for Its Facebook Community Boost Program
Facebook announced an updated schedule for its Facebook Community Boost events, which are aimed at helping small U.S. businesses grow and learn digital skills. The Facebook Community Boost program was...
View ArticleKentucky Derby Horse or Ad Agency Name? This Challenge Is Harder Than It Sounds
Beanstalk is definitely a contending horse in this year's running of the Kentucky Derby, right? Nope. It's a global brand extension licensing agency in the Omnicom family. And have you heard of ad...
View ArticleAdidas CEO Says the Brand Hasn’t Discussed Dropping Kanye West, Despite...
Earlier this week Kanye West made comments on TMZ Live about slavery, stating, "When you hear about slavery for 400 years. For 400 years? That sounds like a choice." Of course, West's comments lit up...
View ArticleGroup Nine Media’s NewFront Was All About Obsession
Last year, Group Nine Media joined the NewFront party. With the injection of $100 million from Discovery still fresh in its veins, the company wanted to formally introduce itself to the advertising...
View ArticleFacebook Is Adding 2 New Metrics to Its Video Retention Graph for Pages
Facebook is beefing up the video retention graph in video insights for pages, adding two new metrics, along with a way to more closely examine the data that is provided. The social network announced in...
View ArticleGoogle’s First Virtual Reality Doodle Honors a French Illusionist Director
Google just added another dimension to its daily Doodle. In its first 360-degree virtual reality Doodle, Google's fitting homage to the format honors the "father of special effects," French illusionist...
View ArticleTwitter Corrected a Bug That Caused Passwords to Be Stored in Plain Text
Twitter admitted Thursday that it fixed a bug that stored passwords in plain text in an internal log, stressing that the information in that log was contained within Twitter's systems and no passwords...
View ArticleYouTube Talked New Shows, Growth and Advertising Options at BrandCast
YouTube told advertisers on Thursday that it now has 1.8 billion logged-in users on its platform, acknowledging both the benefits and risks that come with that scale. At its annual BrandCast event in...
View ArticleTrump Names NBCU’s Linda Yaccarino to the President’s Council on Sports,...
Just a week and a half before she'll kickoff broadcast upfront week with NBCUniversal's annual event at Radio City Music Hall, the company's ad sales chief Linda Yaccarino just added a presidential...
View ArticleAwesomenessTV Goes After Brand Partnerships With the Help of Teen Chef Flynn...
Flynn McGarry, 19, is the chef-owner of one of New York's hottest new restaurants, Gem. But on Wednesday night, he closed the restaurant--where his prepared menu will set you back $155--and instead...
View ArticleHazy Mills, Creators of Grimm, Dig Their Werewolf Claws Into Advertising for...
It's tough to shock pest control pros, who are accustomed to spending most days up to their elbows in creepy crawlies. But trot out a hungry werewolf raiding a fridge, a ghost squatting in a man cave...
View ArticleMDC Partners Names First Managing Director, Healthcare
MDC Partners has hired Ned Russell in the newly-created role of managing director, healthcare, effective immediately. In the role, he will be tasked with working alongside agency partners to drive...
View ArticleApplebee’s 60-Minute ASMR Grilling Video Lets the Sizzle Sooth
Last summer, Ikea took advantage of the growing fan base for ASMR, or autonomous sensory meridian response, videos on YouTube with a 25-minute video of a woman smoothing sheets and whispering about...
View ArticleDigitas Urged Brands to Take a Stand and #Boycott Its Own NewFront Event This...
Digitas, the founding agency of the Digital Content NewFronts, chose to ruffle some feathers with a bold, cause-based stance at its showcase this year. Armed with a string of influential speakers, the...
View ArticleHow Univision Is ‘Reimagining’ Its Future During Its Business Review
Univision chief revenue officer Tonia O'Connor began this morning's pre-upfront press breakfast acknowledging "the elephant in the room." "Yes, we are going through a business review. And, yes, we are...
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