Skechers Sues Adidas, Claiming College Bribery Scheme Damaged Its Brand
Skechers has filed a lawsuit against Adidas, claiming the brand used a "deliberate, deceptive and illegal campaign" to elevate the Adidas image, which in turn has hurt the Skechers brand, according to...
View ArticlePornhub Created a Perfect (and SFW) Satire of Sportswear Ads to Hype Its New...
It just might be the oldest sport in history--playing with yourself. Pornhub is out with a new ad that magnificently skewers athletic marketing tropes--the kinds about pushing your body to the limit,...
View ArticleMaternity Leave Is No Vacation, So One Agency Created Hilarious Resort-Themed...
Maternity leave is no laughing matter for millions of professional women around the world. But in honor of Mother's Day 2018, 72andSunny New York decided to simultaneously eviscerate and make light of...
View ArticleBrands Are Creating Virtual Influencers, Which Could Make the Kardashians a...
We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue while still...
View ArticleInstagram: Here’s How to Use the Emoji Slider Sticker
Instagram released an emoji slider sticker for use in Stories, which allows your followers to answer questions using a sliding scale, rather than choosing one of two pre-determined answers. Our guide...
View ArticleWorkplace by Facebook Released a Microsoft Installer Package for Workplace Chat
Workplace by Facebook released a Microsoft Installer Package to ease the process for information technology teams dealing with its Workplace Chat features. The MSI will enable IT teams to install and...
View ArticleThe One Show to Honor Project Calling Russian Election Meddling the Century’s...
Even President Trump now acknowledges, however begrudgingly, that a group of Russian political actors made a concerted effort to interfere with the 2016 United States presidential election via...
View ArticleGoogle’s Latest Updates to Its Assistant Are Creepy—and Exactly What We Asked...
The Google Assistant might finally jump ahead of Amazon's Alexa in the race for user-friendly (if not potentially creepy) artificial intelligence. .@Google's new AI assistant sounds exactly like human...
View ArticleWhat to Get for the Mom Who Wants ‘Nothing’ on Mother’s Day? This Touching Ad...
The moms in this commercial don't expect the usual gifts for Mother's Day. "Nothing, nothing. I don't want anything," one says as the spot begins. "No chocolates, jewelry," adds another, while a third...
View ArticleRyan Reynolds Apologizes to David Beckham in New Trailer for Deadpool 2
20th Century Fox's new trailer for the May 18 release of Deadpool 2 opens with David Beckham watching Ryan Reynolds' character cracking a joke about his voice in the original Deadpool film. The rest of...
View ArticleContests Require Careful Strategy or Risk Being Dismissed by Audiences
Giveaways are dime a dozen across social media. Effective, legal, responsible and on-brand competitions, however--not so much. Cluttering up your newsfeed, thanks to shares and tagging, and popping up...
View ArticleFox Revives Tim Allen’s Last Man Standing One Year After ABC Canceled It
One more sitcom revival is coming to TV next season--but unlike Roseanne, Will & Grace, The X-Files and the upcoming Murphy Brown, this returning series isn't a '90s hit. Next season, Fox is...
View ArticleNBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It
Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The...
View ArticleNBCUniversal Takes Aim at C3 and ‘Social Media Guys’ During This Year’s Upfront
It wouldn't be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual...
View ArticleHere’s How the Cast of Brooklyn Nine-Nine Reacted to Being Canceled—and Then...
Brooklyn Nine-Nine's Season 5 finale airs Sunday on Fox, but fans will have to watch Season 6 on NBC. On Thursday, Fox canceled the show, only to have NBC pick the ensemble comedy up the next day. It...
View ArticleWunderman Appoints New President of Its New York Office
Global digital agency Wunderman today announced the appointment of Helder Santo as president of its flagship New York office. Santo makes the move from R/GA where he most recently served as VP, group...
View ArticleFacebook Messenger Users Can Now Report Violations Without Leaving the App
Facebook Messenger users can finally report other users who violate the social network's community standards without leaving the application. Product manager Hadi Michel revealed in a Newsroom post...
View ArticleThe Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change...
Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall. The Athletic, a...
View ArticleQ&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers
At February's Interactive Advertising Bureau annual Leadership Meeting, the trade organization's CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of...
View ArticleCan Anyone Compete With Facebook and Google for Small-Business Advertisers?
The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe's executive director, said he was spending too much...
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