Los Angeles County Wildfires: Where People Can Donate Money
The wildfires that started in Los Angeles County on Jan. 7 continue to wreak havoc in the region, causing loss of life and property, along with mass evacuations and disruptions to people's everyday...
View ArticleThe Duracell Scientist Powers Up Battery Brand’s Super Bowl Debut
Duracell will run its first national Super Bowl ad in February with the help of its new character, the Duracell Scientist. The battery brand is entering the Big Game as it continues to roll out its new...
View ArticleHow Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens
This post was created in partnership with Outbrain Consumers are wandering from "walled gardens" like Google and Meta to the open internet's sprawling landscape of streaming, audio, and news platforms....
View ArticleDriving Growth Through Consumer-Centric Strategies With Newell Brands
In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her...
View ArticleWeek of Jan. 6 Morning News Ratings: Today Leads the First Full Week of 2025
The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter's state funeral, and the departure of a popular morning show co-host. Not...
View ArticleIndeed Vet Jessica Jensen is LinkedIn’s Latest CMO
Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global...
View ArticleWeek of Jan. 6 Evening News Ratings: ABC News Dominates the First Full Week...
The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to...
View ArticleLA Stations Saw Audience Increase During Wildfire Coverage
Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw...
View ArticleNextdoor Names New CRO as Part of Broader Turnaround
The social platform Nextdoor named executive Michael Kiernan as its new chief revenue officer on Wednesday, part of a broader bid from the company to reinvent itself and its advertising business under...
View ArticleTikTok Changed How Americans Shop. Brands Will Need to Fill the Engagement Void
By any metric, ByteDance's TikTok is nothing less than a phenomenal success. Launching abroad in 2016, then stateside in 2018--a latecomer to the social media platform landscape, in fact--its current...
View ArticleCoors Light Super Bowl 59 Ad Finds ‘Office Space’ for a [Half] Case of the...
Coors Light is throwing its latest Super Bowl party like it's 1999. That year, Mike Judge released the dark comedy Office Space about a software company employee enduring the bleak monotony of...
View ArticleApple TV+ Stages an Eerie Stunt at Grand Central for Severance Season 2
Apple TV+ engaged in some dystopian performance art to promote the second season of its hit show Severance. On Jan. 14 at Grand Central Terminal in New York, actors Adam Scott, Britt Lower, and Zach...
View ArticleCall for Nominations: The 2025 Marketing Vanguard Awards
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. Through...
View ArticleHow to Stream and Watch Super Bowl 59
Super Bowl 59 takes place on Sunday, Feb. 9, at 6:30 p.m. ET from the Caesars Superdome in New Orleans, and around a month before the game, Fox is unveiling even more ways to watch. On Wednesday, Fox,...
View ArticleState Farm Halts Super Bowl Ad, Delays Severance Campaign as LA Fires Rage
State Farm has canceled plans to run an ad during Super Bowl 59 and has paused filming on a campaign with a tie-in to Apple TV+ drama Severance as the Los Angeles wildfires continue to burn. The Super...
View ArticleStrategies for Connecting With Consumers in a Fragmented Media Landscape
This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur...
View ArticleHow IRCode Is Inspiring New Creative Strategies that Enhance Brand Engagement
This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their audiences. At Adweek's CES House Sunset Soiree, Matty Beckerman, founder and CEO...
View ArticleFrom Clicks to Connection: Tech’s Role in Creating Lifelong Consumers
This post was created in partnership with Fetch During Adweek's webinar, From Clicks to Connection: Tech's Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology,...
View Article‘It’s Devastating’: As TikTok Ban Nears, DTC Brands Confront the Loss of Key...
Take a stroll down a Target aisle and you might spot the period care brand August. You'd have TikTok's algorithm to thank for that. After launching in 2020, August gained traction on TikTok with...
View ArticlePublishers Are Migrating TikTok Audiences to Other Platforms Ahead of a...
With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so,...
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