Indie Agency Known Is Saving Clients Millions of Dollars In Misplaced Spend
Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been...
View ArticleAs Trump Looks for a US TikTok Buyer, 5 Details Could Really Complicate the Sale
The potential sale of TikTok to an American buyer has become one of the most complex and high-stakes business deals in recent memory, with high-profile contenders like Elon Musk, Oracle Chairman Larry...
View ArticlePost Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Musician Post Malone and comedian Shane Gillis have been caught on someone's doorbell cam with a case of Bud Light in tow. At least, that's the story behind the brand's sneak peek of its Super Bowl 59...
View ArticleHere’s the Roundup for the Week Ending January 24
Happy Friday to all who celebrate. In this week's roundup featuring stories we didn't post this week for one reason or another, we see that a veteran journalist has retired and a fellow blogger points...
View ArticleCreator Marketing Platform ShopMy Raises $77.5 Million
Influencer marketing platform ShopMy has raised $77.5 million in a Series B funding round. ShopMy connects creators with brands to facilitate affiliate marketing partnerships. Creators use ShopMy's...
View ArticleNBC News Cuts 40 Employees as Part of Strategy Realignment
TVNewser has confirmed that NBC News trimmed its staff count on Thursday, laying off around 40 people across various departments. According to sources, these cuts affect close to 3% of its...
View ArticleHere’s Your Guide to 2025 Sundance Film Festival Brand Activations and Events
You've come a long way, Sundance. Forty years ago, in 1985, Robert Redford's Sundance Institute assumed control of the fiercely independent U.S. Film Festival held in the Utah ski town of Park City....
View ArticleReport: Abortion Pill Providers Cry Foul Over Actions by Meta
Meta has added a new topic to the list of its recent right-leaning actions, as several providers of abortion pills experienced issues that have been intensifying over the past two weeks, according to...
View ArticleTicker: Norah O’Donnell Signs off From the CBS Evening News
Top of the Ticker: After five years anchoring the CBS Evening News, Norah O'Donnell opened the Eye Network newscast for one last time on Thursday. "This has been an honor of a lifetime to anchor this...
View ArticleCreators Break Down the Problems That Instagram Needs To Solve in Its Big Bet...
Following the 75-day extension for a possible TikTok ban in the U.S., Instagram is aggressively courting top creators. Over the past couple of weeks, Instagram has rolled out a flurry of updates aimed...
View ArticlePoppi Will Advertise During Super Bowl 59
Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Poppi declined to share further details about the...
View ArticleBill Martin to Retire from KTVU in Oakland
Veteran meteorologist Bill Martin is retiring from Oakland Fox owned station KTVU after 33 years. Martin started working at KTVU in 1992 as the weekend meteorologist. "Over the years, he has become a...
View ArticleParamount Brings Live Shoppable Ads to the NFL Playoffs
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it's bringing live, shoppable ads to Sunday's NFL playoff matchup...
View ArticleNerdWallet’s Super Bowl Teaser Stars a Chatty Beluga Whale
Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech. That's according to a comedic 30-second teaser from...
View ArticleWhy Connected TV Is Struggling to Deliver Personalization at Scale
The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has...
View ArticleCoors Light Super Bowl 59 Teaser Gives Timothy Simons a Case of the Mondays
Coors Light needed someone to have a Case of the Mondays for its Super Bowl teaser, so it looked around Hollywood and basically asked, "Who routinely plays someone having a bad day?" Enter actor and...
View ArticleToyota Joins BMW, Ford, Kia, and Others In Skipping Super Bowl Telecast
Toyota is the latest automaker to confirm it will not run a TV ad during the Super Bowl 59 broadcast, joining other major automakers including BMW, General Motors, and Kia in sitting out the telecast....
View ArticleAI Agent Employee Firm, MarkeTeam AI, Raised $3m With This Pitch Deck
AI firm MarkeTeam AI, which uses AI agents to replicate the functions of marketing teams, has raised $3 million in seed funding, bringing its total funding to $5 million. Ocean Azul Partners led the...
View ArticleShort-form Video Wars: How Competitors Are Seizing on TikTok’s Setback
Rival social platforms are seizing on TikTok's legal and technical troubles, rolling out new incentives to lure creators and advertisers. As TikTok faces mounting uncertainty, competitors are doubling...
View ArticleEmpower Tells Customers to Invest Well and Live a Little
Retirement and wealth management firm Empower has a message for its customers: "Get good at money. So you can be a little bad." That's the tagline behind its latest campaign and first work by Goodby,...
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