Monday, Feb. 17 Evening Cable News Ratings: The Five Reaches Over 4 Million...
Breaking news coverage of the Delta plane crash in Toronto, Canada, on President's Day gave the news networks a slight lift in the ratings during the early evening hours. Meanwhile, Fox News' The Five...
View Article5 Reasons Nike’s Collab With Kim Kardashian’s Skims Makes Sense
In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most...
View ArticleDo Marketers Still Care About Brand Safety on YouTube and CTV?
With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from...
View ArticleCitigroup Scales Back DEI Initiatives
The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble. CNBC reported that Citigroup CEO Jane Fraser sent a companywide memo Thursday, stating that it...
View ArticleTicker: CBS News Tweaks Format of CBS Evening News
Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen...
View ArticleWednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins...
There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News' most-watched show. The Rachel Maddow Show was MSNBC's top show, and on CNN,...
View ArticleA$AP Rocky is Ray-Ban’s First Creative Director
Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and...
View ArticleX Rolls Out AI-Generated Ads in Push to Win Advertisers Back
X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's...
View ArticleMLB and ESPN Break Up Their Baseball Team Over Fees and Coverage
After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed" to end their broadcast rights deal with three years left to...
View ArticleThursday, Feb. 20 Evening Cable News Ratings: The Five Is 1st in Total Viewers
Fox News' The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC's The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on...
View ArticleMeta and X Approve AI Ads Referencing Nazi War Crimes Ahead of German...
Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of Germany's federal elections on Feb. 23,...
View ArticleFashion Brands Are Now Partnering With Media Titans to Spur Significant Sales...
When the Swedish apparel retailer signed up Karl Lagerfeld to design a limited-time collection in 2004, it raised hackles in haute couture circles. But after the entire Karl Lagerfeld x H&M...
View ArticleThe Real Reasons Why CMOs Get Fired
What do the most senior execs in the C-suite actually think of chief marketing officers (CMOs)? It's complicated, according to fresh research from Gartner, shared exclusively with ADWEEK. The research...
View ArticleHow WBD Scored Ad Wins Amid NBA All-Star Ratings Struggles
The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery's vision for the weekend. According to Jon Diament, Warner Bros....
View ArticleThere’s a Creative Revolution at the Heart of #HillmanTok
The broligarchy is running the Greatest Hits of oppression, remixing the Separate But Equal playbook--this time with an even wider gap between the rich and the rest. Project 2025's dystopian fever...
View ArticleThe Daily Mail Chases 1 Million Paying Subscribers With Its First US Paywall
The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond...
View ArticleThe Mill’s US Leaders Reveal New Venture, Arc Creative, After Technicolor’s...
After Technicolor Group began shuttering its storied production and visual effects (VFX) studios MPC and The Mill, sending shockwaves through the advertising and creative industries, The Mill's U.S....
View ArticleRoku and Incrmntal Partner to Give Faster Insights on CTV Ad Spend
Today, Roku and software company Incrmntal announced they will be working together and integrating advanced measurement directly with Roku Ads Manager. According to the companies, this gives...
View ArticleThe Billion-Dollar Forecast: Why Every Industry Needs a Weather Strategy
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Randi Stipes, CMO of The Weather Company, who reveals how AI-driven weather intelligence is reshaping...
View ArticleTelemundo Arizona Names Evening Co-Anchors
Paola Morales and Ana Mafud will co-anchor Noticiero Telemundo Arizona for NBCUniversal Local's Telemundo Station Group's Telemundo 39 Phoenix (KTAZ) and Telemundo 40 Tucson (KHRR). The two will anchor...
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