Video: What It Takes to Be a Media All-Star
Adweek's 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several...
View Article3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts
During last year's Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony...
View ArticleInfiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year
Just under one year after being named lead global creative agency of record for Nissan's luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff...
View ArticleKarla Welch Reimagines Levi’s Staples in Celebration of 501 Day
Levi's 501 jeans are so iconic they have their own aptly named Levi's 501 Day, which falls on May 20. To commemorate the pseudo holiday, the brand collaborated with stylist to the stars Karla Welch on...
View ArticleAdobe Acquires Magento Commerce for $1.7 Billion
Adobe has acquired Magento Commerce for $1.68 billion. The Magento Commerce Cloud--which includes digital commerce, order management and predictive intelligence--will enable Adobe to integrate commerce...
View ArticleHow Red Nose Day Raised $100 Million for Children in Need, in Just 3 Years
Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015--30 years after U.K.-based nonprofit Comic Relief's first biannual...
View ArticleMower’s Mary Owusu Was Doing SEO Before It Was Cool
Mary Owusu got into the search marketing game right at its start in the early aughts. Growing up, Owusu--now the vp and director of analytics and SEO at Syracuse, N.Y.-based digital and PR shop...
View ArticleReentering the Agency World Is Challenging for New Mothers. ‘Returnships’ Aim...
During stops at renowned shops like Lowe and Partners, McCann and Grey, longtime creative director Erica Fite said she never received the kind of support that working parents really need in order to...
View ArticleThis Musical Agency Leverages Data and Taste to Find the Perfect Bands for...
One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That's something Nue Agency learned through its seven...
View ArticleRoseanne Barr on the ‘Roseanne Effect,’ Her Social Media Mantra and Talking...
Roseanne Barr is rarely at a loss for words, and this week's Adweek cover story about her ABC revival's surprise success was no exception. In these edited highlights from two separate interviews, Barr...
View ArticleHere’s How Much More Satisfied Customers Are With Streaming Services Than...
The American Customer Satisfaction Index released its 2018 telecommunications report and, perhaps unsurprisingly, streaming services have blown subscription TV out of the water when it comes to...
View Article3 Ways to Use Experiential Marketing to Deepen the Impact of Social Media
In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don't...
View ArticleQ&A: How One Media Agency Finds a Balance Between Working With Big Brands and...
Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have that luxury, especially if...
View ArticleThe Television Industry Unites for Its First National Campaign Touting the...
Before they started battling for upfront dollars, the TV members of the Video Advertising Bureau (VAB) joined forces for the first time to create a national television ad campaign touting the power of...
View ArticleAdobe Spent Big to Compete in CRM, and Analysts Say It Was a Good Buy
The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM and commerce heavyweights like Salesforce, SAP...
View ArticleQ&A: Former Google Exec on the Company’s Tensions With Publishers Over GDPR
As Friday's deadline to comply with the European Union's General Data Protection Regulation (GDPR) law fast approaches, tensions have flared between Google and the many publishers that rely on its...
View ArticleWhy Postmates Agreed to Retract Its Tasteless Ad About Age, and Death
Brands will try just about anything to catch people's attention these days amid all the noise out there, but sometimes they really miss the mark. Critics are saying Postmates may have gone a little too...
View ArticleFiat Chrysler Automobiles Places Its U.S. Media Account in Review
Fiat Chrysler Automobiles, one of the world's largest automakers, has launched a U.S. media review for the first time in nearly nine years, a company spokesperson confirmed. AdAge first reported the...
View ArticleHow Blockchain Can Help Brands Identify Power Users and Maximize Social...
Blockchain is the latest technology craze, and many industries, including marketing and advertising, are looking to implement it in an effort to improve transparency and efficiency. To determine...
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