How Influencer Marketing Is Fueled by an Age-Old Social Theory
One of the biggest misconceptions about influencer marketing is that it's all about product placement. Most people think they should pick an influencer solely based on their stream of beautiful curated...
View ArticleTo Show Its Focus on Openness, This Company’s Annual Report Was Designed to...
Most companies love to talk about openness, though in practice they'd rather say as little as possible outside the confines of their own executive meetings. Croatian conglomerate Adris, which until...
View ArticleNational Amusements Fires Back at CBS, Suing Les Moonves and Most of Its...
National Amusements Inc. (NAI) has fired the next shot in a battle over control of CBS Corp. NAI filed suit in Delaware Chancery court today accusing CBS Corp. CEO and chairman Leslie Moonves and most...
View ArticleWhy Blockchain Could Be the Solution to Many of the Problems Brands Are Facing
It might seem like the promises of blockchain have arrived out of nowhere and not without a crypto wallet full of doubt. Even so, executives are ready to take the technology--which creates an...
View ArticleQ&A: SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for...
Despite the weeks of hype leading up to last week's deadline to comply with the European Union's General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still...
View ArticleQ&A: What This CEO of a Cannabis Retail Platform Wants Marketers to Know...
It's not easy going green. Ben Curren, co-founder and CEO of Green Bits, a cannabis retail platform, knows this all too well. His company, Green Bits, helps cannabis brands with a point-of-sale system...
View ArticleCheech Reveals Rigorous Testing Methods for His New Pot Brand
Being a successful brand requires extensive research and development. Richard Anthony Marin knows it--even if his approach to R&D is, well, a bit informal. "We get a bunch of strains, then we go...
View ArticlePolls Can Now Be Included in Facebook Messenger Stories
The poll stickers Facebook added to Instagram last October have proven to be popular enough for the feature to be extended to Messenger Stories. The social network announced Tuesday that users of the...
View ArticleHP Demonstrates How Diversity Is Good for Business With Cannes Initiative
Over the past year and half, HP has been open about its commitment to diversifying its own workforce, as well as the workforces of agency and production house partners. Now, HP is sharing firsthand...
View ArticleRoseanne’s Stunning Cancellation Will Deal a Blow to ABC’s Upfront Efforts
It was a good day when Roseanne Barr woke up on Tuesday morning. The writers room for the next season of her hit revival was starting up, and episodes of Roseanne--both the current and original...
View Article‘Know Your Girls’ Campaign Spotlights Breast Cancer’s Tragic Toll on Black Women
Black women in the U.S. are 40 percent more likely to die from breast cancer than white women. In some cities, that percentage increases to 74 percent. To address this disparity, breast cancer...
View ArticleIs Your Messaging App Spying on Your Personal Chats?
The handling of consumer data has become a controversial topic in recent weeks. For many internet giants, consumer data is their core asset, except that rather than having to pay for it outright, it is...
View ArticleWieden + Kennedy Tech Vets Look to Move Beyond Advertising With Brand Studio...
We now know where Nilesh Ashra and Paulo Ribeiro--the founder and former managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--landed after exiting the shop in...
View ArticleVincent Sadusky Named CEO of Univision
Vincent Sadusky has been at the forefront of local TV media's enormous transformation over the past decade. Now he's taking on the arduous task of leading the nation's largest Spanish-language media...
View ArticleAmazon Is Driving Around a Jurassic-Sized Box, and You Can Ask Alexa What’s...
The last time we noticed Amazon driving around a giant box, the mysterious delivery turned out to be a Nissan Versa. But this time, perhaps it's something a bit more ... carnivorous? In what appears to...
View ArticlePinterest Is Testing Promoted Video at Max Width
Will maximum width bring maximum results for advertisers on Pinterest? Brands including Kohl's, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis are testing Pinterest's new...
View ArticleThis Startup Is Using Facial Recognition to Fight Human Trafficking
During a trip to Eastern Europe when she was 16, Emily Kennedy, founder and chief executive of startup Marinus Analytics, was passing through a small town with just a few stoplights. At one of those...
View ArticleThe Internet Created a GDPR-Inspired Meme Using Privacy Policies
When the European Union's General Data Protection Regulation (GDPR) was first announced, the one consequence probably no one saw coming was the internet making a whole meme about it. The public,...
View ArticleBuilding a Better Brand Through Data-Driven Social Visuals
Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful statistics can help provide the necessary context to...
View Article