Do Links Still Matter for SEO?
Here's a shocker for you: the SEO landscape is changing. Just when you think you've mastered the basics, the ground shifts beneath your feet. Marketers are used to the goal posts constantly moving when...
View ArticleWhy YouTube Needs to Formulate a Clear Identity for Its Originals
For the longest time YouTube has called itself a video platform that gives users access to the world's largest content library. That started changing a couple years ago when they first began...
View Article3 Ways Marketers Can Personalize Communications Without Being Creepy
When the news broke that data firm Cambridge Analytica surreptitiously harvested and maliciously employed the Facebook data of millions of users, we all began asking ourselves how this was even...
View Article12 Essential French Phrases to Know Before You Hit Cannes
With the Cannes Lions Festival of Creativity starting in less than a week, the Adweek team figured now would be a good time for a little French refresher. We cover only the most essential of phrases in...
View ArticleWhat to Expect at Cannes 2018
Cannes Lions (June 18 to June 22) is one of my favorite events of the year. Set on the Riviera, it has an unbeatable scenic backdrop. It is also an event that is evolving with today's challenges. I...
View ArticleHow Long Will It Take to Read This Instant Article on Facebook?
TL;DR? Facebook will now tell people if that's the case, at least when it comes to Instant Articles. The social network is now displaying read time, or the estimated time it would take someone to read,...
View ArticleFathers Are Tired of Seeing Doofus Dads in Advertising
With Father's Day approaching, there's currently an abundance of ads showing us what American fathers want most. But, a recent study by MDG Advertising revealed fathers don't like the way they're...
View ArticleIPG Issues a Memo Reminding Staff to ‘Act Responsibly’ at Cannes
On Tuesday morning, IPG leadership sent out an email to all staff attending the 2018 Cannes Lions festival reminding them to conduct themselves properly while away and to avoid "misconduct," especially...
View ArticleEverything About This Ad, From the Film to the Audio, Is 100% Recycled
A charming (if mildly disjointed) new commercial from a Los Angeles-based ethical clothing company takes an old adage--"the medium is the message"--to a new level. The brand, Everybody.World, has a...
View Article3 Ways Advertisers Can Use Mobile to Reach Consumers During the World Cup
In the 21st century, consumers are increasingly transitioning toward mobile for streaming sports. In fact, a recent Google survey found that 30 percent of sports fans say they now stream live sports on...
View ArticleSnapchat Snapcodes Become Snackcodes in Ride-Sharing Cars With Cargo Boxes
In-car commerce platform Cargo is bringing its boxes full of snacks and other retail products to cars in Los Angeles, with help from messaging application Snapchat and snack delivery service...
View ArticleWPP Weathers Investor Revolt Over Martin Sorrell’s ‘Obscene’ $26 Million Exit...
WPP chairman Roberto Quarta had a message for the holding company's shareholders at its annual group meeting this morning in London: We understand that you're upset, but there's nothing we can do. The...
View ArticleAmerican Express Is Giving Emerging Artists Billboard Space to Help Launch...
If you live in New York, Los Angeles or London, you might soon notice a series of beautiful, hand-painted billboards pop up in your neighborhood. From a distance they might seem simply like colorful...
View ArticleWhy Sony Crackle Is Heading Into the Nielsen Marketing Cloud
Crackle, the free, advertiser-supported streaming network from Sony, will use the Nielsen Marketing Cloud in the hopes of offering more personal and meaningful ads to viewers, and more efficiency for...
View ArticleIn Toronto, Marketers are Preparing for a ‘New World Order’ for Consumer Data
Digital marketers in Canada's creative hub say conversations around online privacy won't be confined to Europe. According to Caroline Papadatos, svp of global solutions at LoyaltyOne in Toronto, a...
View ArticleWhy Women Should Network With Each Other at Cannes
On the eve of Cannes Lions 2018, I invite us all to consider a different M.O. at the festival this year. Not an "or," but an "and." Celebrate, yes. Ros?, yes. Breathe, yes. Embrace those who have been...
View ArticleVolkswagen Invites Benched U.S. Soccer Fans to ‘Jump on the Wagen’ for a New...
For the first time in more than three decades, the United States team is not playing in the FIFA World Cup. So what are fans to do-become a dreaded bandwagon fan? Exactly, says Volkswagen. Working in...
View ArticleVermont Is Marketing Its ‘Iconic Brand’ to the Next Generation With Grants...
"Vermont will pay you $10,000 to move there," the headline on CNN read. Thrillist's declared "Move to Vermont and make $10,000 to work from home." These stories detailed the state's new initiative, the...
View ArticleFacebook: Here’s How to Save Your Story Posts to Your Devices
The photos and videos you share to your Facebook Stories will automatically disappear after 24 hours. However, did you know you can have the social network automatically save those photos and videos to...
View ArticleIs Cannes Still Worth It? See Why Industry Leaders Question the Costs
Every year, the world's top marketing professionals gather at the Palais in Cannes, France, where the annual Lions festival is held. In a now-familiar narrative, holding company executives pop corks...
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