Infographic: Measuring Brands’ Digital Performance Against Their Rivals
Savvy marketers know that while having a high-quality product is important, it's not the only aspect a brand needs to be successful. Brands now have access to more data than ever before, which is...
View ArticleCord Cutting Is Outpacing Expectations, Despite OTT Partnerships With TV...
Viewers are continuing to cut the cord, more so than they were projected to do, despite TV providers' partnerships with OTT platforms, according to a new analysis released today. This year, 33 million...
View ArticleAgency Reimagines the #WhatTheFluffChallenge With a Dog Influencer to Help...
It's been hard to miss the #WhatTheFluffChallenge on social media in recent weeks. It goes like this--a pet owner stands in a doorway, hiding behind a blanket, while their dog or cat looks on eagerly....
View ArticleWhy Facebook Is Ramping Up Marketplace With Ads
Facebook recently announced that it is enabling businesses to advertise in Facebook Marketplace to reach people where they are actively shopping. But traditionally, people have not visited Facebook...
View ArticleThis New Company Is Tapping Instagram and AI to Power the Next Era of Shopping
In an era when influencers can rack up a quarter of their annual income during Nordstrom's anniversary sale, it was only a matter of time before a company introduced a way to sell the fashionista...
View ArticleAgency Apologizes for Promoting Burgers on Twitter With an Image of a...
Michael Valor, founder of Raleigh-Durham, N.C.-based digital agency Valor Media, issued a series of apologies on social media following reports about a tweet that his shop posted to promote client...
View ArticleWalmart and Amazon Expand Grocery Delivery
In select locations across the country, it just got a lot easier to shop for groceries. Walmart has extended its grocery delivery partnership with logistics company Postmates to serve San Diego and the...
View ArticleThis Incredible 360 Video Inside a Mission: Impossible Stunt Makes Other...
Those coddled actors, making millions of dollars in front of a green screen. And what about the ones who make their stunt people do all of the hard work? But you might feel a bit more respect after...
View ArticleFake Love’s Lead Creative Technologist on the Power of Combining Art and Tech
When Jasmin Rubinovitz isn't at work, you might find her playing with mud. Rubinovitz spent her undergraduate years studying computer science and ceramic design. There, she came to an epiphany--the...
View ArticleEcommerce Execs Gather in Seattle for Adweek’s Buyer-Seller Meetup
Retail is evolving rapidly, and so are the services cropping up to help brands and advertising agencies improve their digital sales efforts. Enter Ignite: eCommerce, where Adweek gathered executives on...
View ArticlePeterson Milla Hooks Wants to Put the Joy Back in the Retail Experience
For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target's iconic bull's-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl's and...
View ArticleFacebook’s Watch Party Feature Is Now Available to All Groups Worldwide
Facebook began testing its Watch Party feature in January, enabling members of a group to view videos together--Live or recorded--comment on them and react to them. On Wednesday, the social network...
View ArticleChick-fil-A Rolls Out ‘Mealtime Kits’ You Can Pick Up at the Drive-Thru
Your next home-cooked meal could come courtesy of an unlikely source: Chick-fil-A. If you're an Atlanta resident, that is. The Southern fast-food chain, famous for its chicken in all forms (sandwiches,...
View ArticleP&G Cuts Agency Budgets as Publicis Restructures Its Production Department
Publicis Groupe's Publicis Communications hub has restructured the production departments at three of its New York-based creative agencies in an effort to adjust to the needs of unspecified clients,...
View ArticleCasper Boasts It’s ‘Sensational in Bed’ With a Broadway-Themed Out-of-Home...
For a Broadway show, the phrase "couldn't keep my eyes open" in a review could be the kiss of death. But for a bed-in-a-box brand, there's no better praise. Casper's latest campaign is focused on...
View ArticleQ&A: Hearst Magazines’ New President Troy Young On What Print Means to the...
Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital...
View ArticleA Naked Cyclist and Doughnut Maker Help Sell Portland Tourism With These...
Tourism advertising in the Pacific Northwest, like the culture of the place in general, has a long history of being different. Visit Seattle, for example, once placed tiny libraries across the country....
View ArticleOnline Freelance Marketplace Fiverr Selects Mekanism as Agency of Record
Fiverr, "the world's largest marketplace of creative and digital services for entrepreneurs and small business," has selected San Fransisco-based independent creative agency Mekanism as its agency of...
View ArticleCanadian Eatery Puts Tiny Chairs Around the Little ‘Table’ That Comes Inside...
You know what would make those plastic pizza-saver thingies that come inside takeout boxes look even more like tiny tables? Tiny chairs! Boston Pizza (a Canadian chain, actually) and John St. oblige...
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