Why Facebook Is Reducing Advertisers’ Targeting Capabilities
Facebook is reducing the targeting capabilities available to advertisers on the social network by 5,000 in hopes of curtailing discriminatory practices. The move comes amid a hail of public criticism...
View ArticleHappy Holiday… Planning: Top Tips for Creating Your Holiday Influencer Campaign
While it may seem crazy to think about Christmas when it's 90 degrees out, now is the time for brands to put together their holiday-related marketing campaigns. According to eMarketer, more than 50...
View ArticleCondé Nast Is Launching New Video Programming
'Tis the season. In the midst of TV networks announcing their fall lineups, Cond? Nast is rolling out its own collection of new episodes to some of its video series. "Cond? Nast's content has three...
View ArticleWhiskas and BBDO Created a Radio Station Just to Calm Your Cat on Rides to...
Doth music have charms to soothe a savage Maine Coon or Turkish Angora on the long drive to the veterinarian? You can find out today--which is officially Take Your Cat to the Vet Day!--thanks to a...
View ArticleLinkedIn Launched New Features for Job Seekers, Recruiters
LinkedIn launched new features to help job seekers find their next position, and to help recruiters find the right candidate for each role. To start, job seekers can now search for remote positions by...
View ArticleLearn From Facebook: How Small Businesses Can Propel Their Social Media...
On June 8, Facebook announced that it would expand its Community Boost program in an effort to mitigate the skilled labor shortage in the U.S. A study by Korn Ferry found that if the global labor...
View ArticleHow Digitization Can Streamline Co-Creation in B2B
For B2B businesses, purchasing large custom products can be a headache. Consider a business in need of a new office space. The company would need to work with dozens of different vendors and service...
View ArticleFacebook Removed Hundreds of Accounts and Ads Originating From ‘Bad Actors’...
Facebook said it's found and removed hundreds more pages, organic content and ads meant to spread misinformation in the U.S. and abroad. However, while many of the "bad actors" in the past have been...
View ArticleThe Key to Changing Rural Hearts and Minds? Being Respectful, Even When...
I am an MIT engineer turned science communicator. Through my career, my goal is to get people excited about science. I'm also from West Virginia, which is something that has fundamentally shaped the...
View Article8 High-Profile Celebrity Endorsements That Backfired
Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). But, every once in a...
View ArticleWalmart Is Selling eBooks for the First Time Thanks to Its Partnership With...
Walmart's quest for ecommerce dominance continues with the arrival of Walmart eBooks, the company's newest strategy to compete with Amazon. Walmart eBooks by Rakuten Kobo is part of the company's...
View ArticleSerta’s Merger With an Ecommerce Mattress Company Is a Sign of Things to Come...
Serta Simmons Bedding isn't sleeping on how much the online, direct-to-consumer demand for mattresses is growing. The company, which is behind brands like Beautyrest and Tomorrow, is merging with Tuft...
View ArticleThe Evolution of Messaging: How IP Messaging Is Upending SMS
The global enterprise messaging industry accounts for 2 trillion messages. In other words, enterprises send that many messages to consumers worldwide each year. This includes transactional messages...
View ArticleVideo: 4 Must-Do Tips for Mobile Video Marketers
In this week's episode of The Pivot, we present four tips for making sure your mobile videos are optimized for the widest possible audience. From quickly engaging viewers to scripting for silence, here...
View ArticleHow Streetwear Is Influencing a New Era of Luxury Fashion
Ever since Virgil Abloh, streetwear designer slash Kanye confidante, was appointed artistic director of Louis Vuitton in March, the fashion world can't seem to stop talking about how the industry is...
View ArticleBehr Created an Immersive Pop-Up Store in NYC to Celebrate the 2019 Color of...
Forget millennial pink--the hottest color of the moment is Blueprint. At least, according to the folks over at Behr, who announced this week that they've named the moody blue shade as the 2019 Color of...
View ArticleFacebook Banned the myPersonality App, Will Notify Users of Potential Data...
Facebook announced that it has banned the myPersonality application as part of its ongoing app investigation triggered by the Cambridge Analytica scandal that broke out in March 2018. Following the...
View ArticleBreaking Silos: When Creative and Data Work Together, Consumers Benefit
For most brands, digital advertising has reached a level of complexity that can make even the most sophisticated executive's head spin. It has many shapes and forms, runs across numerous channels...
View ArticleWomen Over 50 Are Often Disregarded by Marketers. Here’s Why That Needs to...
In the immortal words of Debbie Ocean (aka Sandra Bullock), "You would've loved it." Marketers are especially adept at anticipating trends--or at least quickly catching up and cashing in before a wave...
View ArticleFacebook Hires HP’s Antonio Lucio as Its New Global Chief Marketing Officer
Antonio Lucio, global chief marketing and communications officer at tech giant HP Inc., is leaving for the same role at Facebook, the company confirmed today. Lucio will report to Facebook chief...
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