Tech Team’s Reading List: Our Favorite Articles from 2018
It's been a big year for Adweek's tech team, which has been focusing intensely on the weird, wonderful and occasionally frightening world that is tech, media and advertising. Here's some of the work...
View ArticleFacebook’s Terrible, Horrible, No Good, Very Bad Year
2018 has been a rough year for all of us, but the year has been particularly unfriendly to Facebook, as scandal after scandal has crashed down around it. Need a refresher on Facebook's worst year yet?...
View ArticleTips for Using the New Tech Gadgets You Got for Christmas
New gadgets are making it easier than ever to get through the most mundane tasks of the day. For example, Google, Amazon and Apple all have their own version of smart home speakers made to work with...
View ArticleNative Programmatic Is Still Integral to Digital Marketing Strategies
Remember a few years back when native programmatic advertising was one of the industry's hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and...
View ArticleThese 3 Logo Design Trends Are Expected to Dominate in 2019
It's that time of year again when branding soothsayers start predicting what colors, fonts and overall design looks will be hot in the year ahead and which fads will fade into oblivion. While no one...
View ArticleRedbox Drops First National TV Spot About a Multitasking Man With Fingers for...
We may be just a few days away from the end of the year, but for Redbox, there's no slowing down. The video rental and streaming service, perhaps best known for its bright red kiosks outside your go-to...
View ArticleMessenger: Here’s How to Add AR Stickers to Photos and Videos
Facebook recently introduced augmented reality (AR) stickers in Messenger, allowing users to place animated stickers on top of their photos and videos that appear to be in the real world around them....
View ArticleAdweek’s 25 Most Popular Digital and Media Stories of 2018
Social networks may be the bedrock of modern digital marketing, but they also got rattled by high-profile tremors that left ominous cracks in the foundation this year. Major players like Facebook and...
View ArticleFrom Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine...
On the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to debut new products and features. As...
View ArticleThe 5 Most Important Ad Industry Stories of 2018
Ad industry employees with fatalistic tendencies had a collective freakout in 2018, and who can blame them? Everywhere one looked, houses were on fire as legacies collapsed. Some of the business's...
View ArticleThe 10 Most Important Tech Stories of 2018
CES 2018 promised us robot dogs, air taxis and laundry-folding robots. Nearly a year later, these products remain out of reach for most of us, but it was still a productive year in tech--and one that...
View ArticleHow Brands Are Handling In-Game Violence in Esports
At the Call of Duty World League championship in Columbus, Ohio, a team runs to positions it has practiced for hours on end. Their goal: use grenades to kill and disrupt the opposing team to diffuse a...
View ArticleOTT Overload: All the Media Companies Preparing to Launch New Streaming...
It's hard to imagine that the OTT space could get even more crowded than it already is, but that's what 2019 is about to usher in. A slew of new streaming services will arrive on the scene, going...
View ArticleThe Race to 5G Will Intensify in 2019 as All Carriers Plan to Unveil Networks
After months of hype about instant connectivity and super-speed downloads, the next generation of wireless service will finally become a reality in 2019. All four major U.S. carriers have vowed to kick...
View ArticleDespite Plans for Global Growth, Local Broadcasting Is Seeing the Most Success
The growth of Netflix is stalling, particularly in its largest and most saturated market in the U.S. This means that the streaming service, like its rival Amazon Prime Video, is looking to places like...
View ArticleRauxa’s Founder and CEO Talks the Power of Mentorship and the Importance of...
At the country's largest female-run agency, mentorship isn't just a buzzword--it's a company principle. Gina Alshuler, the company's president and CEO, knows that firsthand. She started at Rauxa just...
View ArticleHow to Get the Most out of Working With Nanoinfluencers
When it comes to influencer marketing, is small beautiful? That's what a chorus of recent commentators would have you believe. The New York Times is only one of many outlets to hype the potential of...
View ArticleSchool Shooting Victims Asked Marketers for Help. Here’s How the Ad Industry...
Back in April, students from Marjory Stoneman Douglas High School in Parkland, Fla. appeared at the 4A's Accelerate conference in Miami to ask the advertising industry for help in advancing their...
View ArticleAdweek’s 25 Most Popular Programmatic Stories of 2018
Programmatic ad spend is only continuing to rise with such technologies powering more than 80 percent of all display ad buys in the U.S. according to eMarketer. Although, the growing dominance of the...
View ArticleThe 10 Biggest Ecommerce Trends of 2018
There's virtually no ecommerce story this year that doesn't feature Amazon, but it's not the only company that made waves. Ahead are a few of the biggest ecommerce trends from 2018 and many--like...
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