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Harris’ Bold Marketing Tactics in 2024

Regardless of political leaning, any social media strategist, content manager, or content creator can learn from the Harris campaign's best-in-class social strategy to connect with target audiences and...

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Trump’s Bold Marketing Tactics in 2024

In this election, we witnessed unique campaign strategies by both presidential candidates. What struck me most was former President Donald Trump's ability to deploy marketing in a powerful and...

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Week of October 28 Morning News Ratings: Today Breaks GMA’s Winning Streak

After five weeks at the top of the charts, ABC News' Good Morning America surrendered its crown on the last week of October. NBC News' Today finished first in total viewers--and retained its usual top...

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Our Brand Crashed the Timothée Chalamet Competition. Here’s What We Learned

In early October, I saw a post on X floating around with a flyer promoting a Timothee Chalamet look-alike competition. I thought it was a big old gag to get some attention. After looking into it, I was...

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Here’s How Brian Williams Began Amazon’s First Newscast

Brian Williams didn't travel over the rainbow to return to the anchor's chair--just to Culver City, California. The former face of NBC Nightly News ushered Amazon into the brave new world of news...

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Chief Meteorologist Tim Deegan to Retire from First Coast News

First Coast News chief meteorologist Tim Deegan has announced he will retire after 42 years. His last day on-air will be May 30, 2025. Deegan joined First Coast News in 1982 as a meteorologist. Before...

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Election Night 2024: Watch How News Outlets Began Their Primetime Coverage

Primetime coverage of 2024's political Super Bowl is now underway. Key talent from the various news outlets in position to cover one of the most costly contended presidential elections in American...

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Steve Kornacki Fans Are Loving Peacock’s Election Night Kornacki Cam: ‘Best...

It's the most wonderful time of the (election) year. Steve Kornacki is bringing his much-loved state-by-state breakdown prowess to Election Night coverage on MSNBC and NBC News. And if you somehow...

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Election Night 2024: Here’s When the News Networks Called the Battleground...

With voting across the U.S. in the election officially done, seven states will play a crucial role in determining who becomes the next U.S. president. Those battleground states include Arizona,...

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Donald Trump Declares Victory in the 2024 Presidential Race

Former President Donald Trump declared victory in the 2024 presidential race in the early morning hours on Wednesday, Nov. 6. Trump took the stage at 2:24 a.m. ET and addressed the crowd gathered at...

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