TubeMogul Brings Nielsen GRP Ratings to Video
Real-time bidding for online video ads is a market that's about to blow up, but it’s not easy tearing away brands from their cherished TV metrics in favor of impressions and clicks. A key step on that...
View ArticleForrester Report: There's Money Just Lying Around in the Real-Time Bidding World
Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential...
View ArticleGroup of Web Video Companies Band Together to Ensure Ads Are Viewable
As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are my ads running? And how do I know...
View ArticleTubeMogul Nabs Google Exec
TubeMogul, the online video ad-buying service, has appointed a new chief revenue officer: Chip Scovic, the former head of Google's Media Platforms. Originally an analytics service for video...
View ArticleTubeMogul Is Down With GRPs
Advertisers want TV-like ad buying for Web video. Publishers want TV money. Which is why retrofitted metrics like Nielsen’s Online Campaign ratings have taken off big time, despite imperfections. The...
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Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam
A pernicious and sophisticated new form of online click fraud has been uncovered and it’s aimed at digital video advertisers, according to ad software firm TubeMogul. The ad tech agency has published...
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New Software Disrupts Old Way Of Buying TV Ad Time
A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way. Software...
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Will Programmatic Advertising Take Over TV?
Illustration: Alvaro DominguezYES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and automation to...
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Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading
TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its public stock offering today at the Nasdaq...
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Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically
Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to buy Super Bowl ads with programmatic...
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Quiznos Hopes to Scare Up New Business With Killer Lobsters
Sandwich chains can serve fancy food, too. Just check out Quiznos' lobster roll offering, which—like many fish-sandwich pitches this week—is back in the Lental limelight, along with the company out of...
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At Times, L'Oréal Is Getting 90% Video Ad View Rates
L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent...
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What Advertisers Are Getting Wrong About Programmatic
Specs Current gig Vp of strategy at TubeMogulPrevious gig Head of technology at Ikon CommunicationsAge 35Adweek: Describe your role as vp of strategy. Phil Cowlishaw: It's a little bit like Navy SEALs....
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Why Dannon Is Betting Big on Programmatic Video
Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became one of the first brands to run a...
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TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to...
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising...
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Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New...
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose...
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Here’s What Really Matters When It Comes to Political Digital Video Campaigns
To Scott Goodstein, the world of political advertising for a high-stakes campaign like the current presidential race between Hillary Clinton and Donald Trump comes down to just three things: "Time,...
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Adobe Buys Programmatic Ad Player TubeMogul for $540 Million
In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million. Programmatic-geared TubeMogul works with brands like Dannon and Quiznos to...
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2 More Ad-Tech Players Have Blacklisted Breitbart
Due to the uproar over President-elect Donald Trump's decision to appoint former Brietbart chairman Steve Bannon to his administration, a growing number of ad-tech companies are pulling the plug on...
View ArticleCan Blockchain Give Consumers More Control Over How They View Ads?
Between Facebook's never-ending data targeting scandals and the drumbeat rise of ad blockers, some entrepreneurs think it's time to renegotiate the relationship between the digital advertising industry...
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