TubeMogul, the online video ad-buying service, has appointed a new chief revenue officer: Chip Scovic, the former head of Google's Media Platforms.
Originally an analytics service for video distributors, TubeMogul has morphed into a video DSP over the past few years, focus on advertising; it has since become the biggest buyer of real-time video ads, per TechCrunch. The company hopes that as chief revenue officer, Scovic will help boost revenue and expand into new markets.
Scovic has worked in the digital ad world for over a decade, with stints at Yahoo and DoubleClick. At Google, he helped build the company's programmatic business for brands and agencies.
"I have watched TubeMogul's tremendous growth among brand advertisers and their agencies from the sidelines and am excited to now be a part of it," Scovic said. "In an industry still dominated by analog methods for buying and delivering ads,TubeMogul's platform clients are logging in every day and adjusting media strategy based on real-time data – that's virtually unheard of."
Fast-growing TubeMogul has hired 75 new employees so far in 2013, with plans to more than double its staff by the end of the year. Having raised $20 million from investors in December, and with its sights set on global expansion, the company announced a slew of executive appointments on Thursday. CEO and co-founder Brett Wilson hopes the fresh faces will, "help in furthering the company's position as a leader in digital brand advertising."