Week of January 20 Cable News Ratings: Trump’s First Week in Office Lifts All...
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 20, 2025. Coverage of Donald Trump's inauguration and the news that followed his return to the White House...
View Article4 Brand Challenges Facing McDonald’s New CMO
The guard is changing at the Golden Arches as longtime chief marketing and customer experience officer Tariq Hassan departs and is replaced by Alyssa Buetikofer. Currently chief marketing officer (CMO)...
View ArticleAKQA Americas Restructures Leadership Team
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for...
View ArticleWelch’s Is Looking for a New Agency for Its Sparkling Juices as It Moves Away...
Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose...
View ArticleMeta CEO Mark Zuckerberg Praises Trump On Q4 Call, As Revenue Soars
The numbers $164.5 billion -- Meta's 2024 revenue, up 22% compared to 2023. Q4 revenue was $48.39 billion, up 21% year-over-year. 3.35 billion -- Daily active people on Meta's family of applications in...
View ArticleMSNBC Live To Co-Host and Stream Final DNC Leadership Forum (Updated)
Live from Washington, D.C., it's the latest edition of MSNBC Live. The cable network's in-person event division is co-hosting the fourth and final Democratic National Committee leadership forum...
View ArticleHearst Taps PMG As Its AOR to Spur Growth in Its Consumer Media Titles
Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday. According to David Carey,...
View ArticleInfographic: The Super Bowl Just Keeps Getting Bigger
Every year, the Super Bowl gets a little more super-sized. Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They're...
View ArticleMagic Got RJ Lynch From Wisconsin to New York’s Top Agencies
Don't believe in magic? RJ Lynch just might change your mind. The social media pro, most recently at Crispin, has wielded magic since childhood, doing everything from sleight-of-hand to summoning the...
View ArticleRating Tariq Hassan’s Tenure at McDonald’s in 4 Charts
Chief marketing officers, no matter how creative or charismatic, shouldn't get all the credit when a company succeeds. At the same time, they don't deserve all the blame when it stumbles. Tariq Hassan,...
View ArticleIssa Rae Hates Saving Paper Receipts in TurboTax Super Bowl Teaser
Earlier this month, TurboTax commissioned Talker Research to get some data on how much Gen Z Americans know about income tax filing. The upshot: They don't know much. Nearly 1 in 5 (17%) of the...
View ArticleRevolving Door Roundup: New Administration, New Assignments for CBS News’...
Bureau Moves: CBS News announced a slew of new assignments in its Washington, D.C. bureau. Fin Gomez has been named executive director, White House and politics, adding to his existing duties as CBS...
View ArticleBringing Tech to Life: Samsung’s Strategy for Smarter Homes
What does the future of technology and consumer engagement look like? Allison Stransky, CMO of Samsung Electronics America, joins The Speed of Culture podcast's Matt Britton live at CES 2025 to explore...
View ArticleTabitha Brown is Clover’s First Chief Empowerment Officer
Fintech company Fiserv's Clover brand has a named Tabitha Brown as its first chief empowerment officer. The creative visionary, entrepreneur, and Emmy Award-winning TV personality will work with...
View ArticleAlex Wagner on Her Time in Trumpland: ‘Unlike Anything in My Lifetime’
We're only 10 days into President Donald Trump's second administration, and the flurry of activity within the White House has set the country on its ear. Which is exactly why Alex Wagner is ready to...
View ArticleDentsu and Adobe Speed Up Client AI Content Production With Adobe GenStudio...
Brands are under pressure to produce more relevant content, faster, across more platforms. To meet that demand, Dentsu and Adobe are rolling out Adobe GenStudio Dentsu+, an AI tool designed to help...
View ArticleThe Dispatch Is Staffing Up and Pitching ‘Sane Conservatism’
The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The...
View ArticleHexClad Super Bowl Ad Makes Gordon Ramsay Cook for Pete Davidson and Other...
The debut HexClad Super Bowl ad isn't about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities are aliens. It's about convincing more than 100...
View ArticleUber Eats Drops More Breadcrumbs About Its Conspiracy-Driven Super Bowl Ad
Martha Stewart means business in the kitchen, and she won't be distracted by her erstwhile sous chef Matthew McConaughey, who's trying to make a connection between the salad she's tossing and the...
View ArticleIn Reese’s Super Bowl 59 Ad, Fans are Hungry for the Wrong Kind of Lava
Reese's new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its Super Bowl 59 commercial. Since Reese's Chocolate Lava Big Cup hit stores nationwide last...
View Article