The Playbook Is Changing for Alcohol Brands at the Super Bowl
The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable...
View ArticleScience Moms Urge Climate Action in Regional Super Bowl Ad
If you're watching the Super Bowl from Los Angeles this year, you might see an ad from Science Moms, a nonpartisan group of climate scientists, who are also parents, working to improve the public's...
View ArticleBeth Ann Kaminkow Is Dentsu North America’s New CEO
VML's Beth Ann Kaminkow is joining Dentsu North America as CEO. She replaces Michael Komasinski, who left in January to join Criteo as CEO. She takes the position effective June 16. Kaminkow has been...
View ArticleIndie Agency Acadia Aims for 50% of Revenue From Retail Media by 2026
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce...
View ArticleHorizon Sports & Experiences Acquires Entertainment Marketing Agency Strategic
Horizon Sports & Experiences (HS&E), the Horizon Media unit focused on sports, experiential marketing, and media, announced its acquisition of sports, lifestyle, and entertainment marketing...
View ArticleHere’s How to Watch Black History Month Coverage
February marks the start of Black History Month, and the major news networks have special coverage plans in the weeks ahead. Here's TVNewser's guide to the programs and initiatives you can expect to...
View ArticleGlen Powell Bears Down in Ram Super Bowl Ad
Glen Powell wants to give Super Bowl viewers all they can bear. In Ram's new Big Game commercial, Powell creates his own version of Goldilocks and the Three Bears, driving various Ram trucks while...
View ArticleGoogle’s Heartfelt Super Bowl Ad Promos Gemini-Enabled Talk Features on Pixel
Google today unveiled its national Super Bowl 59 ad, which showcases a moving story of a father's love for his daughter--and how Google AI tools help him translate the lessons he learned as a parent...
View ArticleGoogle Scraps DEI Hiring Goals, Eying Other Changes to Ensure Compliance with...
The latest diversity, equity, and inclusion domino to fall is a huge one, as Google is making changes to its hiring policies and reviewing its DEI initiatives. Google chief people officer Fiona Cicconi...
View ArticleDennis Richmond Featured on Wallpaper Designed by The Lonely Island
In addition to his career as a news anchor on KTVU in Oakland, California, Dennis Richmond, who died yesterday at the age of 81, was featured on wallpaper created by The Lonely Island, artist Matt...
View ArticleSuper Bowl Instant Replay: Totino’s Chazmo Is Basically Spielberg’s E.T.,...
THE AD: After making friends with a bunch of suburban kids in a Totino's spot released in October, Chazmo--the pizza-roll-eating space alien--has decided it's time to return home. Regrettably, a...
View ArticleSuper Bowl Instant Replay: Google Workspace Elevates Human Stories Above AI
THE AD: Google Workspace bought 50 ads--one in each of the 50 states--for its Super Bowl debut. The ads showcase how real small business owners across the country are using artificial intelligence (AI)...
View ArticleSuper Bowl Instant Replay: Kieran Culkin as a Chatty Whale Elevates...
THE AD: This formula has a proven track record: center your Super Bowl ad around a quirky or adorable talking animal and give him some sassy dialogue. A cherry on top? The spokescritter's gift of gab...
View ArticleSuper Bowl Instant Replay: FCAS’ Tom Brady & Snoop Pairing Dilutes the Message
THE AD: Robert Kraft's Foundation to Combat Antisemitism (FCAS) is back in the Super Bowl, spreading its message of ending hate. Two 15-second spots feature close-up shots of Snoop Dogg and Tom Brady...
View ArticleNo Smiles Allowed in Ritz’s First-Ever Super Bowl Commercial
For the first time in its 90-year history, the Mondelez International-owned cracker brand Ritz is running a national commercial in the Super Bowl. The ad features Aubrey Plaza, Michael Shannon, and Bad...
View ArticleSecrets of the Puppy Bowl Revealed
Dan Schachner never expected to become the Puppy Bowl's answer to Jeff Probst. "I go from year to year, and always feel that I'm learning as I go," he tells ADWEEK about his 14-year run as the...
View ArticleAndrea Mitchell Tributes Pour in Ahead of Final MSNBC Newscast
Andrea Mitchell will bring the curtain down on her career as an MSNBC anchor on Friday. The veteran journalist has been the face of the network's noontime hour since 2008 as the host of Andrea Mitchell...
View ArticlePfizer Teams Up With LL Cool J In Super Bowl Ad, Literally Fighting Cancer
Picking up from where last year's Big Game ad debut left off, Pfizer wants to bring a note of resilience and motivation to those fighting cancer in its Super Bowl 59 spot. In the ad, a young boy gets...
View ArticleNowThis Doubles Revenue and Turns Profit in First Standalone Year
The social publisher NowThis more than doubled its revenues in 2024 and achieved profitability for the first time as an independent company, according to chief executive Sharon Mussali. The 12-year-old...
View ArticleTelemundo Kansas City Reporter Adan Manzano Found Dead While Covering Super Bowl
Adan Manzano, a Telemundo Kansas City sports reporter and anchor, has died while covering the Super Bowl in New Orleans. He was 27. Manzano was on assignment to cover the Super Bowl for Telemundo...
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