Brands Need to Redefine Their Relationship to Black Culture
Kendrick Lamar's "Mustard" reference in a verse sparked a wave of brands chiming in on social media--and even on billboards--to capitalize on his lyric. For marketers, it was a win--proof of Black...
View ArticleExclusive: Tubi Drops The Z-Suite’s ‘Hacky’ Super Bowl Promo
Attention boomers, Xers, and millennials: Do not attempt to adjust your set for 15 seconds on Super Bowl night. That's when Gen-Z is hacking the broadcast to hype the Feb. 6 launch of Tubi's new...
View ArticleThe NFL Is Betting on Fashion Creators to Expand Beyond Sports
In the past, people paid little attention to what athletes wore when they arrived at a stadium for game day. But today, there is a growing focus on an athlete's style off the field. The NFL has...
View ArticleDove’s Super Bowl Ad Highlights How Toxic Body Talk Drives Girls from Sports
"At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad which shows a carefree little girl giggling and running. "At 14 she'll think they're unbearable." It's a gut-punching message,...
View ArticleShania Twain Gets Tongue-In-Cheek for Coffee Mate Super Bowl Ad
Let's go, tongues. That's the slogan Coffee Mate is touting for its first Super Bowl ad, which features the voice of Shania Twain performing a new song about the joys of drinking Coffee Mate Cold Foam...
View ArticleFormer Dentsu CEO Nick Brien Named Interim CEO of Outfront Media Inc.
Nick Brien, former Dentsu CEO, will take on the role of interim CEO at out-of-home advertising media owner Outfront Media Inc., effective Feb. 10. Brien has served on the board of directors at the...
View ArticleUber Eats’ Super Bowl Ad Is a Time-Traveling Foodie Conspiracy With Matthew...
If your stomach is growling during the Super Bowl, there's an insidious reason for that, not just a physiological one, according to Uber Eats' Big Game ad starring a conspiracy-minded Matthew...
View ArticleADWEEK and Roku Join Forces on ‘Best of Big Game Commercials’
ADWEEK has teamed up with Roku on video series "Best of Big Game Commercials," available exclusively on the streaming platform's Sports Zone. "Best of Big Game Commercials" will be hosted by ADWEEK...
View ArticleParis Hilton Stars in Frank’s RedHot Social Campaign
On Super Bowl Sunday, Paris Hilton knows exactly what she needs to elevate her food: Frank's RedHot sauce. The brand has partnered with Hilton's 11:11 Media on a digital campaign timed to the Super...
View ArticleLay’s Super Bowl Ad Trades All-Dressed for Farm-Grown
Lay's doesn't blame a sudden downturn in U.S.-Canadian relations for the end of its all-dressed Super Bowl push, but the potato chip brand's Big Game campaign has taken a domestic turn. Less than a...
View ArticleHere’s How to Make the Best Social Cuts for Your Super Bowl TV Ad
Brand effectiveness doesn't live and die in one ad slot. So why, when it comes to the Super Bowl, does the industry focus so much on the Big Game TV ads? We should be considering how the Super Bowl ad...
View ArticleWhy the NFL’s MVPs Might Be Moms
Vince Lombardi, arguably the most prolific and influential icon in the history of American football, once proclaimed, "Battles are won in the hearts of men." However, in the NFL's case, it is truly in...
View ArticleThe 25 Best Super Bowl Ads of the Past 25 Years
The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials from the...
View ArticlePepsiCo’s Chris Bellinger on How to Crash the Super Bowl as an Advertiser
In this episode of the Marketing Vanguard podcast, host Jenny Rooney interviews Chris Bellinger, chief creative officer of PepsiCo Foods. Chris discusses his unique journey from agency life to becoming...
View ArticleGolden Girls Are Born to Be Wild in WeatherTech’s Super Bowl Ad
Buckle up because WeatherTech wants to rock out to close out the football season. The maker of American-made products that protect vehicles and homes is advertising in the Super Bowl for the 12th time...
View Article5 Ways Brands Can Tap Into Super Bowl Hype Without Buying a TV Spot
The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million--before production costs. But in an era of fragmented...
View ArticleHubbard Renews with Nielsen for its Audience Measurement
Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and...
View ArticleGoDaddy Pitches AI Tools for Entrepreneurs in Walton Goggins-Led Super Bowl Ad
GoDaddy is making a high-profile return to the Big Game after an 8-year interlude with a campaign that trades its once-controversial shock tactics for a more polished pitch: artificial intelligence as...
View ArticleADWEEK House to Open Its Doors in the Big Easy Prior to the Big Game
Pop-up experience ADWEEK House will open its doors ahead of Sunday's Super Bowl 59 in New Orleans on Friday, Feb. 7, at The Historic Swoop-Duggins House. Registration is available here for the event,...
View ArticleSeal Serenades Becky G in Mountain Dew’s Super Bowl Ad
Mountain Dew returns for the seventh time in the Super Bowl, and its Baja Blast flavor is front and center for the second consecutive year. Mountain Dew worked with creative agency Goodby Silverstein...
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