Macy’s Launches a Review of Its $500 Million U.S. Media Business
Retail giant Macy's recently issued an RFI for its U.S. media planning and buying business, a spokesperson confirmed today. "Macy's is conducting a review of its media account currently handled by...
View ArticleWPP CEO Martin Sorrell Steps Down Abruptly After 33 Years
Today marks the end of the Martin Sorrell era at WPP. The world's largest advertising company confirmed in a statement that Sorrell has resigned as CEO, effectively immediately, following 33 years in...
View ArticleThese Incredibly Crafted Anti-Smoking Ads Drop the Fear Tactics in Favor of...
They know smoking is dangerous. They know it's expensive. They know it makes them a bad influence on their kids. And they know they need to quit. In these new, documentary-style PSAs for Tobacco Free...
View ArticleInfographic: What Consumers Expect of Brands When It Comes to Issues They...
There's a good reason marketers and the C-suite alike continue to focus so determinedly on brand purpose--it's important to consumers. According to a new study, 75 percent of global consumers expect...
View ArticleEditor’s Letter: The Complicated Issue of Brand Purpose in a Shifting...
"Efforts and courage are not enough without purpose and direction." I've always loved this quote from John F. Kennedy about drive. It transcends the tactic of hard work and the emotion of bravery to...
View ArticleShould Sinclair’s Must-Runs Be Labeled Commentary, and Who Should Read Them...
Sinclair Broadcast Group entered the wider cultural conversation late last month when the sports and media commentary site Deadspin published a video showing dozens of anchors at Sinclair-owned local...
View ArticleAs TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming
When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans didn't have to fly down to Toyota Field in Frisco, Texas, to watch the Claret and Cobalt play its Western Conference...
View ArticleHow HBO Built a Real-Life Activation as Immersive as the Universe Within...
Last week, ahead of the Season 2 premiere of Westworld, creators Lisa Joy and Jonathan Nolan participated in an Ask Me Anything chat on Reddit, where they set forth a curious proposition: If fans...
View ArticleWhat Will Be the Talk of 4A’s Next Year?
Several things dominated the conversation at the 4A's Accelerate conference in Miami last week: the agency-client relationship, how agencies will handle the #MeToo movement, what's the best way to...
View ArticleAmid Industry Upheaval, AMC Networks’ Stability Will Be an Upfront Asset
Between just-completed acquisitions, mergers in the making and departing CEOs, almost every media company is going into the upfront with major questions about what they will look like in a year. One of...
View ArticleWhen Did Social Media Stop Being So … Social?
Recent developments since the 2016 presidential election--most notably the discovery that Facebook had been manipulated by Russia's Internet Research Agency--has led many users to question major social...
View Article‘In The Dark’ Will Focus on a Man Tried 6 Times for the Same Crime
After a successful first run, American Public Media and Westwood One have partnered to reach even more listeners for a second season of investigative podcast In the Dark. The first season of the series...
View ArticleMother’s Creepy Call for U.S. Interns Is the Stuff of Nightmares. Apply at...
"There, there, come to Mother." That expression is generally going to sound creepy in 2018, but agency Mother USA is going full freaky with it in its new internship pitch. Today, the U.S. division of...
View ArticleHere Are All of the 2018 Pulitzer Prize Winners
Journalism's most prestigious honors were announced today at Columbia University, where the Pulitzer Prizes were awarded. Dana Canedy, the Pulitzer administrator, complimented the work of this year's...
View ArticleJohnson & Johnson Is Using Pollen Data to Push Into Voice-Based Marketing
Even allergy recommendations are getting souped up with algorithms powered by brands. Earlier this month, Johnson & Johnson's Zyrtec rolled out a Google Assistant skill that cranks out daily...
View ArticleLed by Viacom, Networks Try Their Hand at Festivals to Lure Fans and Brands
Viacom has largely backed away from throwing mammoth upfront events, but during the rest of the year, the company has embraced them like never before for flagship networks BET, Comedy Central, MTV,...
View ArticleInfographic: How Streaming Is Changing TV as We Know It
It's no secret that streaming services from Netflix to YouTube have been causing trouble for traditional networks, but new data shows that they've been morphing the way we think about television as we...
View ArticleQ&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity
Connor Blakley is 18 and already knows more about marketing than most marketers twice his age. He started his first company when he was 14, helping small and mid-sized companies navigate social media,...
View ArticleQ&A: Westworld’s Jonathan Nolan on Marketing Season 2, Elon Musk and the...
Many creators hope their show will engage fans. Few have had such a hand in creating as many immersive marketing experiences as Westworld co-creator Jonathan Nolan. Adweek caught up with Nolan, who...
View ArticleHow to Eliminate Bias in Data-Driven Marketing
Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses...
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