The Retail Industry Is Focusing on Customer Experience and Convenience to Win...
For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the '90s because consumers still by and large chose to shop in physical stores...
View ArticleWarsteiner Created an Annoying Ad, Then Launched Another Version Responding...
If your beer's not for everyone, does it follow that your ads might not be, either? That's the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a...
View ArticleDon’t Let an Algorithm Determine if You’re Worth Hiring or Not
What you post on social media and the strength of your personal brand will have a direct impact on your career in this industry. Online screening has skyrocketed over the last few years. We all leave a...
View ArticleY&R Names New Chief Strategy Officer of North America
WPP's global agency Y&R announced today the appointment of Yusuf Chuku as chief strategy officer of North America. Chuku most recently served as a freelance strategist and consultant and previously...
View ArticleIn Martin Sorrell’s Absence, an Uncertain Future Looms for WPP
Martin Sorrell spent much of his career successfully working to satisfy WPP investors until the margins stopped growing. Now, the longtime CEO's departure brings a seemingly endless series of questions...
View ArticleTarget Is Trying to Become America’s Easiest Place to Shop. Here’s How
By the end of April, Target said it will offer same-day delivery for in-store purchases at nearly 60 stores in Boston, Chicago, New York, San Francisco and Washington, DC. When checking out, shoppers...
View ArticleHow ICM’s Branded Entertainment Chief Connected David Harbour With Tide
Carol Goll has a passion for products--and she really loves cars. That passion is what landed her a highly successful tenure at Mercedes-Benz USA, a company she called home for 13 years. Goll was the...
View ArticleBailey Lauerman Claims to Be Experts on Middle America
While some agencies turn to outside groups or send creatives on immersive expeditions to understand Middle America, Omaha, Neb.-based Bailey Lauerman's years working with local and regional brands...
View ArticleThis Timeline Shows How WPP Acquired Its Way to Fame and Notoriety Over 3...
WPP has grown into the world's largest communications service company by gobbling up a slew of advertising and PR firms the world over. Under CEO Martin Sorrell's leadership, WPP grew famous (more...
View ArticleThe Handmaid’s Tale Author Margaret Atwood Talks Trump, Dystopias and Season 2
It's safe to say James Comey and Michael Wolff are not among Donald Trump's favorite authors. But the same can likely be said of the prolific Canadian writer Margaret Atwood, whose 1985 novel turned...
View ArticleCan Blockchain Solve Advertising’s Supply Chain Transparency Issues?
If you follow all the hype around blockchain, you may be led to believe the technology is the answer to all our woes. Time will tell. But in the short term, blockchain is realistically poised to...
View Article9 Instagram Tips From High-Reach Instagrammers
There's little doubt that Instagram is the platform du jour for influencers. With more than 600 million monthly users, Instagram has stayed at the forefront of social platforms, while Facebook and...
View ArticleHow Facebook Live Helped Accelerate Growth for These 3 Businesses
Yes, Facebook's going through a lot of changes right now. But Facebook Live? You can bet that the social video broadcasting platform isn't going anywhere anytime soon. As of 2017, one of every five...
View ArticleIBM Is Betting on Blockchain to Provide Transparency in Media Buying
Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon...
View ArticleTelecom Giant Altice Consolidates U.S. Marketing Business With WPP’s...
The U.S. division of international telecom conglomerate Altice has chosen WPP's Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of...
View ArticleNational Geographic’s Upfront Pitch Highlights Power of Storytelling, and...
National Geographic came into this year's upfront intent on touting the success of its global rebrand from fall 2016 and nothing--not even the looming Disney-Fox deal, which could see it move to a new...
View ArticleAfter a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP...
It took almost a year longer than the consortium had hoped, but Viacom, Turner and Fox have finally landed another publisher--the biggest one they could have hoped for--to join OpenAP: NBCUniversal....
View ArticleAn Inside Look at the World of McIntosh, Manhattan’s Most Exclusive Showroom
It's a balmy afternoon on Lafayette Street in Manhattan's artsy SoHo district. Just to the south, beyond Petrosino Square, is the old police headquarters condo that the likes of Cindy Crawford and...
View ArticleWPP’s Co-COO Mark Read Reassures Staff in Post-Sorrell Memo Sent to All...
Mark Read, the Wunderman CEO who has become one of WPP's two de facto global leaders in the wake of Martin Sorrell's abrupt resignation over the weekend, expressed his confidence in the company's...
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