Nike’s New Soccer Film Is a Monster of a Tall Tale
For years, the world has become accustomed to Nike's soccer ads being reliably excellent. Over two decades ago, 1996 marked the brand's first audacious interpretation of the sport with "Good vs. Evil,"...
View ArticleThe 5 LinkedIn Videos Every Executive Should Be Making
The fact that video gets so much more engagement on LinkedIn today than text--three times more, according to LinkedIn senior director of product Abhishek Srivastava--means that every executive must...
View ArticleFruit of the Loom Turned the Bizarre Stuff Kids Say Into Beautifully Stitched...
Fruit of the Loom's two-track back-to-school effort is turning parents' social media oversharing into home d?cor. Created by CP+B, "Pillows for Posterity" takes those amusing, quirky,...
View ArticleThis Agency Taught a Robot to Find Waldo
Even artificial intelligence can't resist Where's Waldo. Nashville and Atlanta-based agency redpepper programmed a robot to find the ubiquitous-yet-elusive stripe-clad bespectacled world traveler....
View ArticleWPP to Leave London Headquarters After More Than 30 Years
The world's largest holding group is set to abandon its small, quaint space in London's West End. The move comes more than three decades after WPP officially set up shop at 27 Farm Street, Mayfair, and...
View ArticleGoogle Still Stores Location Data Even if Users Opt Out
Users of Google's Android mobile phone operating systems and some Google apps on iPhones are having their location data tracked and recorded, even if users opt out of being tracked, an investigation...
View ArticleFacebook Added Four-Word Passphrases for Connecting on Messenger Kids
Facebook introduced a new feature for its Messenger Kids application, passphrases, easing the process for kids who want to add their friends, but not cutting out parental approval. The passphrases...
View ArticleSupplement Maker Thorne Rebrands, Signs Droga5 as First Agency Partner
Thorne, a maker of dietary supplements and at-home testing services for various health concerns, has signed Droga5 as its first agency partner in an effort to increase awareness and expand its...
View ArticleDos Toros Rolls Out an App That Literally Just Gives Away Burritos
Burritos are pretty important in the American psyche. A recent survey commissioned by Moe's Southwest Grill determined that 72 percent of millennials eat two to three of them a week. Taco Bell has...
View ArticleWhy at Least Some Data Management Platforms Are Relieved 2 Months Into GDPR
Before the European Union's General Data Protection Regulation, or GDPR, went into effect, the advertising industry scrambled to prepare for the sweeping privacy rules governing data collection...
View ArticleThe Evolution of Engagement: Why Brands Need to Leverage Visuals
The way brands communicate with consumers is constantly evolving and, thanks to a boom in social and messaging applications, digital engagement has not only seen an uptick over the past few years, but...
View ArticleFacebook Wants Brands to Take Still Images and ‘Create to Convert’ Them to...
Facebook Tuesday unveiled a new way for direct-response advertisers to transform their existing still ads into lightweight video ads. Developed by the social network's Creative Shop, Create to Convert...
View ArticleTwitter: Here’s How to Remove Apps That Are Connected to Your Account
Did you know that Twitter allows you to remove applications and games you may have previously connected to your Twitter account? Our guide will show you how to remove apps that are connected to your...
View ArticleNew Study Emphasizes 3 Areas Retailers Should Focus on for the Holidays—and...
Salesforce really wants brands to strategize for the most wonderful time of the year all year long. In a new report, titled Shopper-First Retailing, the CRM powerhouse, along with Publicis.Sapient,...
View ArticleWPP’s Burson Cohn & Wolfe Acquires Creative Shop HZ
Burson Cohn & Wolfe (BCW), a WPP-owned communications agency formed via the merger of PR firms Burson-Marsteller and Cohn & Wolfe, announced the acquisition of HZ, an independent, integrated...
View Article3 Ways Virtual Assistants Can Overcome Road Blocks and Stand Apart From...
Nowhere is artificial intelligence evolving as quickly as with the virtual assistant "wars" playing out. Siri, Alexa, Cortana, Google Assistant and the entry-level players are locked in an innovation...
View ArticleSofa Startup Burrow Knows You Would Rather Be Doing Absolutely Nothing Right Now
A quick scroll through the old Instagram feed on any given day might lead you to conclude that there's just not enough going on in your life. For example, have you spent every weekend this summer...
View ArticleAdidas and Twitter Are Teaming Up to Livestream High School Football
Adidas and Twitter are teaming up on Friday Night Stripes, a slate of eight livestreamed high-school-football games featuring nationally ranked teams. The games will be available to logged-in and...
View ArticleActivision Consolidates $100 Million Global Media Account With OMD
About a month after retaining 72andSunny as its creative agency of record, Activision, the video game giant behinds such franchises as Call of Duty and Destiny, has consolidated its global media...
View ArticleVerizon Partners With Apple and Google for 5G Streaming
Verizon selected Apple and Google as its initial video streaming partners for its residential 5G rollout, the company confirmed on Tuesday. Bloomberg initially reported the rumors. The long-anticipated...
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