Google’s New Video Carousel Feature Boosts Views
You may have noticed that in early June, Google made a significant change to its search results by introducing a video carousel feature that affected queries for many brands and prominent individuals....
View ArticleLinkedIn Added Several New Features to Its Sales Navigator Platform
LinkedIn Thursday announced a host of updates to its Sales Navigator platform, highlighted by Deals and Buyer's Circle, which are aimed at providing a better understanding of the sales pipeline....
View ArticleSmart Brands Integrate, Spot Trends and Tell Stories on Social
The brand landscape is littered with countless examples of products that sparkled and faded--or just faded--while other companies have blazed a trail that keeps them on solid footing in their core...
View ArticleSteve Stoute’s Translation to Part With Chief Creative Officer John Norman
Translation, the independent agency led by media mogul and industry outsider Steve Stoute, confirmed today that it has agreed to part ways with CCO John Norman. The arrangement has reportedly been in...
View ArticleYou Now Have a Chance to Help Run an Old Spice Marketing Meeting
If you've ever had a hankering to join Old Spice's marketing team to chip in on the myriad wacky ideas that make their way to the consumer universe, now is the time to rejoice. The brand is hosting the...
View ArticleMcCann Files Protest After Being Eliminated From U.S. Army Review
The U.S. Army delayed its already contentious agency review yet again this month after incumbent McCann Worldgroup filed a bid protest with the Government Accountability Office (GAO). According to...
View ArticleWhen It Comes to the Recent Privacy Discussion, Snapchat Pulled a...
For a platform that prides itself on privacy, Snapchat and its leadership have been relatively silent over the Cambridge Analytica debacle and how it exposed its biggest rival. Is it possible that Snap...
View ArticleVideo: The Best Way for Marketers to Work With Influencers
Influencer marketing has gone from a niche tactic to an essential component of any brand marketing budget. But how can marketers be assured an influencer is representing their brand the right way? And...
View Article‘People-Powered’ Agency Mofilm Launches First U.S. Office With Crown Royal as...
One door closes, and another opens. Just a week after Havas-owned Victors & Spoils--the Boulder, Colo., agency that helped pioneer a crowdsourced approach to the creative process--shuttered its...
View ArticleLinkedIn’s Groups Experience Is Getting a Complete Overhaul
LinkedIn will introduce a completely overhauled groups experience at the end of the month, fully reintegrating it into its mobile applications and website after scrapping its standalone LinkedIn Groups...
View Article5 Brand Logo Redesigns That Pissed People Off
Burberry recently released its first wordmark redesign in two decades, from famed British designer Peter Saville, and the general reaction was ... less than enthusiastic. Upon the new logo's unveiling,...
View ArticleFirecracker: The Fourth of July Was the Hottest Hot Topic on Facebook,...
The Fourth of July scorched up Facebook IQ's lists of Hot Topics on Facebook and Instagram for July like a fireworks display. Mars reaching opposition with the sun July 27 was the only other holiday or...
View ArticleTwitter: Here’s How to Turn on Password Reset Protection
Did you know that Twitter allows you to turn on password reset protection to help protect your account from being accessed by other users? When you turn on password reset protection, Twitter will...
View ArticleAudi Redefines ‘Getaway Car’ in This Epic Martial Arts Battle
This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for...
View ArticleAmazon Is Reportedly Looking to Buy a Movie Theater Chain
Amazon--coming soon to a big screen near you. According to sources who spoke with Bloomberg, Amazon is reportedly looking to acquire Landmark Theatres, a 44-year-old movie theater chain, with 52...
View ArticlePresident Trump’s $717 Billion Defense Spending Bill Withholds 50% of the...
On Monday, President Donald Trump signed into law a massive, $717 billion defense bill for 2019 that promised to, among other things, increase some soldiers' salaries, repair "crumbling military...
View ArticleJimmy Fallon Is Partnering With T-Mobile to Host The Tonight Show From...
The Tonight Show will look a little bit different during its Sept. 13 episode. In collaboration with T-Mobile US, Jimmy Fallon will host his show from New York's Central Park. The show, dubbed "The...
View ArticleHow Marketing Teams Can Unleash Personalized Creative at Scale
Marketers today face enormous challenges in trying to break through with meaningful creative on digital and social channels. Ad blindness is at an all-time high, and audiences have grown up with...
View ArticleBrand Safety Concerns Come to Twitter as Sponsored Tweets Run on Profiles...
The brand safety issues that plagued YouTube and Facebook in recent years have now made their way to Twitter. The 4A's Advertiser Protection Bureau (APB), formed in April as an industrywide effort to...
View ArticleIndoors in July? Console Games Were One of Facebook IQ’s Topics to Watch
July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook...
View Article